Social Media + Digital Organizing for Nonprofits & Community Groups

@JuanSVas

Social Media+

Digital Organizing for Nonprofits

Juan Vasquez

@JuanSVas

Hi, I’m Juan.

@JuanSVas

411

- Food for thought- Building support- Content creation/curation

@JuanSVas

Social media is like an “everyone is invited” party.

Food for thought

@JuanSVas

Find others who care about what you care about.

Food for thought

@JuanSVas

Build community, not short-term support.

Food for thought

@JuanSVas

Building support

- Understand existing community & supporters- Strive to connect offline and online support- Allow leaders to emerge

@JuanSVas

Building support

Support is not linear, be flexible.

Paths of engagement

@JuanSVas

Building support - tactics

- DON’T just inform, drive dialogue- DO Include calls to action, links to participate- DON’T post the same content on all channels- DO think about what online communities looks like

@JuanSVas

Twitter Timeout:

“Support is not linear, be flexible & diversify ways supporters can show love” @EdAlliance @nationbuilder

Extra points if you include a picture

@JuanSVas

Content creation & curation

- Use personal stories to tell your org’s story- Allow for leaders to emerge- Make it easy

@JuanSVas

Content creation & curation - tactics

- DO take screenshots- DON’T steal privately-owned images- DO build an online ambassadors team- DON’T stop because you are scared- DO diversify your content

@JuanSVas

Content creation & curation - tactics

@JuanSVas

Content creation & curation - tactics

@JuanSVas

Closing thoughts

- Community and stories- Leverage dialogue to build support- Allow leaders to emerge- Diversify opportunities to participate

@JuanSVas

Let’s stay connected

@JuanSVas

[email protected]