SOCIAL MEDIA DIGITAL PRESENCE ROI - Return on Investment LinkedIn Womens Leadership LIVE Home Feed: • Post/Comment/Share • Publish Articles • Identify Influencers/ Sponsors/Prospects Company Pages: • Comment/Share • Share Articles RELATIONSHIP MODEL Facebook Womens Leadership LIVE • Post/Engage/Like/ Comment/Share • Share Articles • VIDEOS • Facebook Live - Go LIVE Website www.WomensLeadershipLIVE.com • Direct Social Media to WEBSITE • Include Articles - Videos - Information • Include CALLS to ACTION Twitter @WLeadershipLIVE • Tweet (280 Characters) • Retweet • Create Twitter LISTS • 81% Millennials Check 2x Day • Many brands use for CUSTOMER SERVICE Instagram WomensLeadershipLIVE • IMAGES (Power of VISUALS) • Heart & Comment • Utilize "Carousel Feature" • "Boomerang Feature" • Engage Community SOCIAL MEDIA CYCLE 1. Visitors LISTEN & Observe first. 2. Once Interested they begin to ENGAGE – Like – Comment – Share. 3. Final Step is they choose to LEARN and INVEST in Solutions. Since 2010 800M + VISUAL #Hashtags Since 2005 1.57B + VIDEOS across ALL Social Media Platforms Increases ENGAGEMENT! Twitter YouTube Women's Leadership LIVE • 1 B Hours of Daily Videos • 96% Teens use the site • 93% Millennials highest users • 75% Ages 35 -54 use monthly • 58% Adults use the site (Pew Research Center) Since 2006 330M + #Hashtags CONSTANT CONVERSATION Since 2003 Virtual Rolodex 430M + Professionals BUSINESS MINDSET Since 2004 2.1B + SOCIAL • Awareness • Consideration • Conversion • Loyalty • Advocacy LinkedIn: __________________________________________________ Facebook: __________________________________________________ Twitter: __________________________________________________ YouTube: __________________________________________________ Instagram: __________________________________________________ Website: __________________________________________________