DMA presentation Tamara Littleton, CEO, Emoderation and Polpeo @tlittleton @emoderation and @polpeo
Jan 16, 2015
DMA presentation Tamara Littleton, CEO, Emoderation and Polpeo @tlittleton @emoderation and @polpeo
Reputation is the #1 risk
A recent Deloitte survey of 300 global company executives cited reputation risk as their single biggest risk concern. This was “due in large measure to the rise of social media, which enables instantaneous global communications that make it harder for companies to control how they are perceived in the marketplace.”
That risk doesn’t always come from where you expect – it might not be your own issue. Waitrose was attacked by Greenpeace because of its partnership with Shell
It led to a coordinated attack with hashtags
Combined with stunts they broadcast on Twitter
The threat can be from an employee as with the HMV example http://immediatefuture.co.uk/blog/hmv-a-social-media-crisis/
Product backlash http://adage.com/article/digitalnext/bic-avoided-bic-social-debacle/236905/
The Reddit Effect
Eight key points to remember during the crisis
Speed Strategy Know your roles – ensure there is a leader Take control Remember your tone of voice Stay calm – don’t be goaded Choose your battles wisely Collaborate
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