Social Media Council Meeting

WKU SOCIAL MEDIA COUNCIL MEETING

WELCOME!Just a few housekeeping items…

JOIN SOCIAL MEDIA COUNCIL LISTSERV• Visit wku.edu/wkusocial

• Social Media Council > Join the Council

• Fill out the form & we will add you

• Also ensures you’re on the Social Media Directory

RESOURCES• Today’s presentation will be

placed on wku.edu/wkusocial

• Follow the WKU Social Media Blog wkusocial.blog.wku.edu

• Creative Web Services is @WKUCWS on Twitter and Facebook

AGENDA

▸ Planning your semester on social media

▸ Facebook Intensive Workshop Series▸ Emerging Media▸ Live Videos▸ Higher Ed Social Media Conference▸ Peer Discussion

1.PLANNING YOUR SEMESTER ON SOCIAL

Tips & Resources to

Make the Most of Social

Media

MAKE A PLAN

▸ Look at upcoming events and deadlines

▹ What will engage your audience?

▸ Plan for your needs:▹ Images: 1 month before event▹ Calendar listing: 2 weeks before event▹ Photography: 1 month before event

▸ Give us notice, too!

CONTENT CALENDAR▸ Many options online:

▹ Google Calendar/Sheet, HubSpot, Hootsuite

▸ Color code by platform▸ Make shareable to whole team

LOOK AT ANALYTICS▸ Monthly Reports:▹ Shows what content was most engaging▹ Track audience reach and growth▹ Give info on audience habits

▸ Semester Reports:▹ Indicate when posts perform best▹ Give a broader look at audience habits▹ Help gauge what platform works best to

reach your audience

▸ Data is available through…▹ Facebook Pages▹ Twitter Analytics▹ Google Analytics (Websites)▹ Sprout Social▹ Hootsuite

2.FACEBOOK INTENSIVE WORKSHOP SERIES

A Chance to Dive Deeper

into the Biggest Social

Platform

Topics will include…

FACEBOOK INTENSIVE WORKSHOP SERIES

▸ Content: Creating engaging posts

▸ Types of Posts: Live video, gifs, etc.

▸ Headlines: What is attention-grabbing?

▸ Ads: How & where to place them

▸ Analytics: Getting useable info from data

FACEBOOK WORKSHOP: FORMAT?

1.One three-hour session, covering all topics at once.

In person

On campus

2.Three one-hour sessions, focusing on 1-2 topics each.

In person

On campus

3.Online session(s), available through Blackboard/similar.

Online

3.EMERGING SOCIAL MEDIA

Deciding Where to Have

a Presence in the New

Digital Age

IS IT FOR YOU?

▸ Audience: Do they use the platform? How?▸ Timing: When will you post? How often?▸ Content: What will you post? Will it be engaging?▸ Maintenance: Who will run it? How often will you

use it?

Things to consider:

Place your screenshot here

FOLLOWOUR BLOGwkusocial.blog.wku.edu

▸ Instagram▸ Snapchat▸ Facebook Live▸ Resizing Images▸ & More!

104,129 Views

NEW TREND: Facebook Live

Save the Date!

Higher Ed. Social Media Conference▸ November 30▸ FREE to attend▸ Time & Date TBA

Current & Upcoming Campaigns

Let’s collaborate!

THANKS!Any questions?Email [email protected] & follow us on Facebook and Twitter: @WKUCWS!

CREDITSSpecial thanks to all the people who made and released these awesome resources for free:

▸ Presentation template by SlidesCarnival