Social Media - Conversation in Session: Be there.

Aaron Manfull | @manfull | aaronmanfull.com [email protected] | JEADigitalMedia.org

Conversation in Session

Be there.

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Simply Speaking

It’s 2014. [Your staff needs a social presence.][If you’re in media, you need a social presence.]

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During our time today

• Why to personally be there• Why staffs should be there• Social Networking 101 • Jumping in!

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“But Social Media is the tool of the devil!”

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Why to personally be there

• Social media is an integral part of the current media landscape.

• We need to test out social media so we can make informed judgments about it.

• We need to be on social media to serve as models of responsible use to train our students.

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Why to personally be there

• We need to be on social media to learn and stay current.

• We need to be on social media to connect with our peers.

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5 Tips I follow*

• Be nice. • Listen.• Be social.• Have a voice.• Think before you post.*Having said all that, there really is no right way to use social media

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“Students can’t be trusted with something like this!”

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Why your staff should be there

• Social media allows you to meet your target audience wherever they are.

• Having a social media presence allows you to help control the conversation – which is going on whether or not you’re there.

• Having a social presence allows your staff to attract readers to its online content

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Why your staff should be there

• Having a social presence allows your staff to engage the audience

• Having a strong social presence can help the staff when it comes time to recruit.

• Having a strong social presents allows you to promote and publicize your message and content.

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Why your staff should be there

• Social posts can become part of the story, or the entire story.

• Giving students access to a staff social media account is a great way to coach them on social responsibility.

• There are a lot of great ways to cover news via social media in 2013.

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5 tips for staff use

• Let students run the account• Have a social media policy• Conduct social media training• Make sure to use different mobile

apps for personal and business accounts

• Create a plan and measure its effectiveness

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“But students can’t access social media at school.”

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Personal Profile Page

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Facebook Page (This is what your staff needs)

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Facebook Events & More

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Facebook Vanity URLhttp://www.facebook.com/profile.php?id=1369509661&ref=nf

Facebook.com/aaronmanfullFacebook.com/jeadigitalmediaFacebook.com/cnnFacebook.com/Username

- Easy to remember.- Easy to direct your readers to.- Easy to find.

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Benefits to Your Publication

• Find Readers. • Find Leads.• Find Sources.• Take your message to your audience.• Enable your audience to promote/share

your content. Link. Link. Link.• Post with photos• Build relationships.• Promote your program.

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“Facebook is for your heart – Twitter is for your head.”

- @BuzzFeedBen

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Q: “Why waste our time with Twitter? The vast majority of students don’t use Twitter.”

My Answer: “Well, the vast majority don’t use email either, should we ignore that too?”

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• All messages or “tweets” are confined to 140 characters.

• Can have private or open accounts.• As with Facebook, people use it a lot of different

ways.• Personally, it’s how I keep up with news in real-time

and it’s been my textbook the last few years.• Can tweet via computer, smartphone app or text• You can follow tweets from computer or via text even

if you don’t have a Twitter account. • Twitter feeds generally have more activity than

Facebook feeds.

Twitter essentials

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• The average is 4 tweets a day, but even one a day is better than none.

• Include links to your articles, blog entries, photo galleries, videos, etc.

• Have a conversation.• Terminology:

– @ (Reply or Mention)– RT (Retweet)– # (Hashtag)– MT (Modified Tweet)– D (Direct Message)– .@ (Reply to all)– HT (Heard Through)

Twitter essentials

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Twitter (your feed)

Twitter (your profile)

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Twitter (someone else)

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Hootsuite (Twitter app)

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Your Voice

• Pick a good name• Choose a profile pic with little detail• Set a background• Decide who you are going to be• Follow people accordingly

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@weatherbird @ColonelTribune

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Twitter Tools

• Social Oomph to schedule tweets and Facebook posts

• URL Shorteners (bit.ly – goo.gl) • Widgets for your site to show feeds,

followers and hashtags• Hootsuite or Tweetdeck (lots of

others)• Buffer App

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Tweet Chats

#NHSjc #jerdchat

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Setting Guidelines

• Are you going to converse with them?• Takes time. If you don’t have the time

to devote, don’t go down the path.• How to use as a reporting tool, how to

use as a promotional tool, how to use personally/professionally.

• It needs to be worked in as part of the editorial policy

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Foursquare

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Tumblr

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Google+

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Pinterest

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Instagram

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Vine

• .

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Aaron [email protected]

www.AaronManfull.com