Social Media & Content Strategy 2015 Q&A

Q & A:Social Media & Content Strategy 2015

KERI JAEHNIG

• #SMBInfluencer

• State Senate Commendation

• Founding Author, SteamFeed

• Contributor: Social Media

Today, Search Engine People,

TabSite

• Seen At: Forbes, Business

Insider, Post Planner, Others

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COFFEE MAKES MY MUG SMILE!What about you?

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LEADING HERE…

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Lifting Off: Content Optimization in 2015

“ALL ABOUT THE CONTENT”

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

THE QUESTION:

• Is your marketing plan calculated to let you soar above your

competition?

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

KEY: Put out hot content

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

CONTENT OPTIMIZATION

• What we deliver

• Where we deliver it

• How we deliver it

• Who we deliver to

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

WHAT WE DELIVER

• Created Content - Social Posts, Blog posts, Ebooks, Infographics, Presentations, Etc.

• Curated Content - RSS Feeds, Alerts, Sharing Others

• Re-Purposed - Giving new life, Re-sharing

• Promoted Content - Paid media

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

WHO WE DELIVER TO

• Email lists

• Social Communities

• IRL Customers

• Public - How are they finding you? (RSS/Alerts)

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Technology is changing…

will you change with it?

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

OWN YOUR CHANNELSDisruptive Technologies…

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

THE RIGHT TOOLSquicker, faster - Or get left behind!

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

So…

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

2015: Lifting Off

(CONTENT = VALUE)

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Q&A

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

“Which posts can be the same on different platforms, just resized vs original posts for each platform?”

Instagram

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

“I want to master Facebook ad placement and Google Analytics!”

Facebook Ads Course

moz.com

“Clients on hold until April so that I can finish creating the content for my first online course.”

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Think of end-user experience!

Facebook Groups - Support

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

“I want to become more visible.”

Collaboration

Ask different questions & explore different answers!

Streamline systems to be more efficient

“Expanding my audience and developing a systematic approach for content/posting”

BundlePost

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

FUTURE SEEMS BRIGHTin 2015?

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

LEARN MORE: KEEP OPTIMIZING

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

LIKEABLE LEAGUE INNER CIRCLESecret Facebook Group = Mentoring + Peer Collaboration

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

LADYBLOGGER 2015

• Join me - #LB2015

• Awesome Speakers - Tips

• Networking

• Saturday, April 11, 2015

• Stay the weekend! ladyblogger.net

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

SPECIFICS - CONTACT ME

• Keri Jaehnig

• ideagirlmedia.com

• facebook.com/ideagirlmedia

• twitter.com/kerijaehnig

• instagram.com/ideagirlmedia

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Thank you for joining me!

Q & A: SOCIAL MEDIA & CONTENT STRATEGY

2015

• Keri Jaehnig

• ideagirlmedia.com

• facebook.com/ideagirlmedia

• twitter.com/ideagirlmedia

• instagram.com/ideagirlmedia

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia