Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected] SOCIAL MEDIA: COMMUNITY FEATURES PHOTO:GARY HAYES
May 06, 2015
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
SOCIAL MEDIA: COMMUNITY FEATURES
PHOTO:GARY HAYES
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Web CommunitiesAlgarve, Portugal, for IADIS
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
About Laurel PapworthUsenet IRC, AARNET, for Uni 1989
Virtual worlds, Dransik, Ashen Empires, official forums for Everquest, Ultima Online 1999
Big Brother, Biggest Loser, Idol Communities 2005
Saudi Arabia Women’s community 2008
AFTRS - Scorched.TV interactv Emmy Award 2008
Uni of Sydney, Uni of Western Sydney
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Barrier to EntryReason for Joining, Value Systems & Contribution
VISITORMute
LeaderCreator/
Evangelist
ElderFinishing
NewcomerLimited
RegisteredNormal
ResponderBuild Rep
MEMBERSHIP LIFECYCLE
AMYJOKIM
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
FLICKR: MYKLROVENTINE
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Barrier to EntryTagline and Motto
Proper ABOUT page
Visual design that encourages behaviour
History of site
List content, show tools, join discussion
V: first few minutes: want to add value
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Social SpacesContent creation, community distribution, conversation and discussion
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
CONTENT IS LOCKEDREADERS CANNOT EDIT
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
BUILDING AN AUDIENCE IS AN ISSUE
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
GATED COMMUNITIES DISTRIBUTE DIFFERENTLY
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
CUSTOMER ADVERTISINGTO CUSTOMER
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Communication StylesSynchronous (virtual world, IMs) Asynchronous (email, forums)
One-to-Many (Blogs, Broadcast channels)
Few-to-Few (Facebook, Twitter) Group
Many-to-Many (Forums, Virtual Worlds)
One-to-One (PMs/DMs, IMs)
Clarify areas/security
V: Cater for different communication styles
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Identity and ReputationProfile as report card, followers and friends, build reputation
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
InfluencersCreators, Contributors, Leaderboards and reward systems.
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
WORDLE.NET
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
INFLUENCERS
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
COP
BADBOY
BEFRIENDER TEACHER
MODERATOR
CRITIC
HELPER
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Activities and CampaignsRunning events in online communities
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Types of ActivitiesViral spiked managed events
Meetings for tribes, calendars, Memos
Performances, podcasts, IRC interviews
Competitions, polls, new content
Member OR SN Host organised
V: Build loyalty, retain value, repeat visits
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
BehaviourRules for managing etiquette
MODERATORS ARE “COPS ON STREETS”
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
BehaviourEtiquette statement (suggest)
Code of Conduct (must)
Rules of Engagement (penalties)
ToS, ToU, Privacy, EULA
Moderator community – forums, tools, shock sites, auto ban, blacklist, security
V: We all need boundaries
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Rites and RitualsSecret handshakes - the language of the community
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Rites & RitualsScripted and unscripted dramasMovie star death, Tsunami, election
Private yet shared and meaningful
Rites of Passage – birth, birthday, engagement, marriage, death, graduation
Small rites – thank you, hello, welcome,
SN Rites - leaders, anniversary, icons
V: Membership anniversary = loyalty
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Tribes and SwarmsRipples of groups
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
SwarmsMeaningful sizes
Too large -> schisms/forks
Same tools for guilds and groups
Identification rituals and badges
Tools – places, clubhouses, private forums
V: They grow themselves virally for you
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Future DirectionsReal Time, Mobile, Ambient
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
In SummaryPlaying with Communities
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
In SummaryHow do I convey my purpose?
What tools do I give them?
How do they manage identity and trust?
What roles and what Leaders?
How to behave, do activities & do rituals?
Will they create subgroups virally?
V- Have FUN with your community!
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Questions?