Social Media: Communicating Your Message November 8, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations
Dec 19, 2015
Social Media: Communicating Your
Message
November 8, 2010> Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations
SOCIAL MEDIA IS AN UMBRELLA TERM…
THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION
OF WORDS, PICTURES, VIDEOS AND AUDIO.
http://www.wikipedia.org
•Blogs•RSS •Online Chat & Listserves•Wikis•Social Networks•Podcasts & Videocasts•Photo & Video Sharing
Sites•Virtual Worlds
The CONVERSATIONS are powered by…
People are consuming
information differently…• 92 % use multiple platforms
each day to get news• 60 % get news from online
and offline sources each day
• 33 % of cell phone owners access news on mobile device
• 80 % of online news consumers get or share links via emails
Source: Pew Research Center
A. Listen• Immerse yourself in
conversations• Monitor trends &
competition• Google alerts, Twitter
searches• Determine process
for responding
B. Participate• Set up a profile• Friend 25 people• Comment on
blogs• Answer questions• The rule of thirds:
personal, professional, profitable
C. Drive• Share your expertise• Create content/ideas• Write a blog
• Create home for news, opinion, content
• Establish as experts• Promote• Connect with
community• Drive conversations• Think MULTIMEDIA
D. Obey Traffic
Signs• Privacy: Customize what
others can see about you (professional v. personal)• Create ‘Friend’ groups• Edit privacy settings
• Etiquette: Once you’re riding the social media highway, remember to obey common Internet traffic rules of thumb.
• Policy: Obey or set company guidelines for participation.
socialmediagovernance.com/policies.php
• Communicate short (140-character) bursts of information to the people that subscribe to your updates (tweets)
• Monitor trends• Thought leadership• Industry news• Tools
> HootSuite.com> TweetDeck.com> Mobile apps
• Commentary on topics important to citizens, industry/local info, conversational
• Share news, info advice• Link to website• Tools
> WordPress.com> Blogger.com> TypePad.com
• More personal interactions
• Groups, pages, updates (customizable)
• Links social networks• Large audience, activity• Robust privacy settings• Feed RSS and blog• Multimedia friendly
• Professional outlet• Job lists, referrals• Groups, networking• Discussion boards• Links social
networks• Elevates firm in
search lists
• YouTube is 2nd largest search engine
• Video is viral• Plug into other social media
platforms• Multimedia brings
voice to your brand• Think informational,
educational, entertainment• K.I.S.S. > Keep it short
& sweet
CONNECT with me!
Tina Lambert, CAEVSCPA Vice President, Member & Public Relations
• Phone: (804) 612-9416• E-mail: [email protected] • LinkedIn: www.linkedin.com/in/tinalambert • Facebook: www.facebook.com/TinaLambert1
• Twitter: www.twitter.com/TinaLambert