Social Media Club of Dallas 8/19/2010

08.19.10

@smcdallas#smcdallas

http://www.smcdallas.org

Agenda Welcome and Upcoming Events

Elysa Rice @Elysa

Intro of Sponsors - @neo_pizza @buzzshift Social Media Strategy and Objectives –

Eddy Badrina @eddybadrina

Creating a Listening Station – Colin Alsheimer @levelten_colin

Social Media Measurement and ROI – Mike D. Merrill @mikedmerrill

Studio Movie Grill Ticket Giveaway @studiomoviegril

Post Tweetup at Trinity Hall

Tonight’s Dinner Sponsorsed by

Twitter: @Neo_Pizza

URL: http://www.neopizzeria.com

Address: 2340 Victory Park Lane Dallas TX 75219

“The Most Incredible Pizza You'll Ever Eat” – Rachael Ray

"Finally Real Pizza in Dallas” – Zagat

"Best Pizza in Dallas” – The Observer

Upcoming SMC Dallas Events

September 14th, 2010 Scott Stratten @unmarketing

October 7th, 2010 Screening “The Social Network” Sponsored by @bizzydallas

October 21st, 2010 TBD

November 18th, 2010 Amber Naslund @ambercadabra

December 8th, 2010 Holiday Party

Other Events

September 11th, 2010 Press Club of Dallas SMU http://tinyurl.com/smuworkshop

September 16th and 17th, 2010 Optimization Summit Discount Code “MikeVIP”

Press Club of Dallas Details

Eddy Badrina

Chief Strategy Officer

Buzzshift

@eddybadrinahttp://www.buzzshift.com

Start with the end in mind

Four possible objectives

Charlene Li, Altimeter Group is the goddess

Objectives & Strategy

@eddybadrina and @buzzshift

Dialogue - think “Coppola”

@eddybadrina/@buzzshift

Advocacy: influencing the decision making process through counseling

and assistance

@eddybadrina/@buzzshift

Troubleshoot/have their back; it IS your problem

Listen up and respond

Don’t sell; they’re not in the mood

Support

@eddybadrina/@buzzshift

What is the industry narrative/trend that you should be looking at

And what does that mean for your company/client?

Innovation

@eddybadrina/@buzzshift

Smart questions lead to smart answers

Ask the What’s, Why’s and the How’s to produce your playbook

Remember, it’s a narrative

Strategy: It’s All About Filling in the

Blanks

@eddybadrina/@buzzshift

What is the single most compelling idea you want to share? What is/are the story/stories you are trying to tell?

Where is your target audience listening to this narrative? Where are they most likely to participate? What are the expectations for community intimacy?

Strategic Questions

@eddybadrina/@buzzshift

How does it foster a social experience? Is the creative designed to entertain, or to act as a branded utility? To challenge participants to submit and share responses? To spawn user generated content, etc.

Why would someone want to pass something like this to others? (e.g. custom or personalized, gift economy, peer production, random acts of kindness, pay it forward, etc.)

Strategic Questions

@eddybadrina/@buzzshift

Colin Alsheimer

Level Ten InteractiveMarketing Manager

@Levelten_Colinhttp://www.levelten.com

Build Your Own Web Listening Station

Colin Alsheimer – LevelTen Interactive - @LevelTen_Colin

Listening Station? What’s that?

Your window to the web. Gain insight into

industry, customer and competitive conversations.

Monitor your reputation.

Build Your Own Web Listening Station

Your Options Paid:

Radian6 MutualMind Others:

bit.ly/AltimeterAnalytics

Free: Google Reader

Mash-up Google Alerts Social Search Social Mention RSS

Netvibeshttp://www.flickr.com/photos/ginapina/2195146639/sizes/z/

Build Your Own Web Listening Station

A Mashup Google Reader Mashup:

Combines: Google Reader Google Alerts Search.Twitter.com Social Mention Forums Blogs

http://www.flickr.com/photos/mezone/75622033/sizes/m/

Build Your Own Web Listening Station

Step-by-step Step 1 Sign up for a Google Account

Step 2 Configure your Google

Reader

Step 3 Determine what you want to

monitor

Step 4 Set up a Google Alert for

your target phrase. Set this to “comprehensive search”

Grab the RSS code & add to your reader

http://www.flickr.com/photos/dannysullivan/167700961/sizes/m/

Build Your Own Web Listening Station

Step-by-step Step 5

Search for your phrase on search.twitter.com

Grab the RSS feed

Step 6 Use SocialMention.com to

search for your keyword on Facebook, Flickr and Blogs.

Grab the RSS feed for each

Step 7 Use BoardReader.com to

search for your phrase on Forums.

Grab the RSS feed

Build Your Own Web Listening Station

Step-by-step Step 8 Search for your keyword on

YouTube Grab the RSS feed (in your

browser’s address bar)

Step 9 Repeat for other websites not

covered here. Most have RSS feature for internal

search engines

Step 10 Organize your feeds by keyword in

Google Reader. Google Reader > settings > Google

Reader Settings > subscriptions

I Know I Saw My ROI Around Here Somewhere

@mikedmerrill

Are You Even Measuring ROI?Are You Even Measuring ROI?

04/12/2324

What Are You Measuring?What Are You Measuring?

04/12/2325

What is your Goal?What is your Goal? Increase Revenue

Increase in new customers Increase in revenue from existing

customers Reduce Costs

Lower Cost of Customer Acquisition Lower Cost of Customer Service

04/12/2326

Evolution of MeasurementEvolution of Measurement

Non FinancialOffsite

ClickthroughsFacebook FansFacebook Comments

Twitter Followers

RetweetsYouTube ViewsYouTube Comments

SentimentMentions

Social Press

Non FinancialWebsite

Unique Visitors Page Views Time on Site PageRank

Non FinancialConversions

Contact form Inbound Calls Downloads Event

Registrations Opt-in to email Subscribe to

Blog Register for

Online Community

Employment Apps

In-Store Visits Support Calls Returns

04/12/2328

• Overlay non-financial and financial to activity

• # of transactions, in store visits, coupon redemptions

• Revenue

Map Activity TimelineMap Activity Timeline

Adapted from Olivier Blanchard at http://thebrandbuilder.wordpress.com/

Define Your Success MetricsDefine Your Success Metrics

04/12/2329

Adapted from Olivier Blanchard at http://thebrandbuilder.wordpress.com/

Studio Movie Grill Giveaways

Thanks to @StudioMovieGril for donating two tickets to each attendee

Please follow on twitter and Facebook.

Annual Membership Program

1. Price: $175.00 Free attendance for monthly meetings for our $20

meetings. Starts month following payment and good for 12 months A savings of over 20% of attending all the meetings Would register with a complimentary code

2. Directory Listing on smcdallas.org (Coming Soon) Alphabetical by company name, URL, Twitter name

3. Reserved Seating

4. Free SMC Dallas Custom T-shirt White SMC Dallas T-Shirt with your Twitter name on the

back: $22.00 value

Social Media Club Mission

Promote media literacy, Promote standard technologies, Encourage ethical behavior, and Share best practices.

Social Media Club hosts conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other.

SMC Dallas Branding and Social Sites1. Name: Social Media Club of Dallas or SMC

Dallas

2. Hashtag: #smcdallas

3. Website and Blog: http://www.smcdallas.org

4. Twitter: @smcdallas

5. Facebook: http://www.facebook.com/smcdallas

6. LinkedIn: Search for Social Media Club Dallas

7. Flickr: http://www.flickr.com/groups/smcdallas

Leadership Team

VP of Promotion: Colin Alsheimer @levelten_colin

VP of Events: Cynthia Smoot @ohsocynthia VP of Branding: Alyssa Gardina @agardina VP of Creative: Elysa Rice @elysa VP of Partners: Jessica Nunez @nunezpr VP of Membership: Cameron Gawley @cgawley VP of Education: Kat Farmer @KatFarmer Member At Large: Mary Anne Schweers

@maschweers President: Mike D. Merrill @mikedmerrill

Current Annual MembersName Company Twitter Address

Traci Koller National Breast Cancer Foundation

@HeyKolls

Ramir Camu TheEyeWorks @RamirCamu

Scot Duke Business Golf Country Club @MrBusinessGolf

Michael Goldberg Freeman @SuperRecruiter

Joy Hays NeoSpire Managed Hosting @JoyHays

Kathy Catoe KTO Group, LLC @KFCatoe

Felipe Huicochea The Leaders Factory @FelipeHuicochea

Marianthe Verver NeoSpire Managed Hosting @MVerver

Becky Pierce Ivie @BeckyPearce

Colin Burns Chipotle @TheCBurns

Chad Sour Jackson Spalding @CMSour

Catherine Karam Dallas Arts District @catherinekaram