Social Media CaseStudy of Politician: Abdul Sattar

To promote Abdul Sattar as candidate for Congress from

Sillod constituency for Maharashtra assembly elections that held on 15 October 2014.

OBJECTIVE

Our Approach

Positioning Abdul Sattar as the leader of common people

Showcasing his development initiatives in the role of minister

Getting the audience involved and developing a personal connect

Curated multiple media content to showcase his work

Broadcasting info about upcoming events like rallies etc.

Promoting the manifesto for the upcoming elections

Interesting campaigns to engage voters and getting feedback

Multiple channels used to tap audience everywhere

What We Did

• Channel for interactivity and community involvementFacebook

• Instant communication channelTwitter

• Showcasing works via videosYouTube

• Keeping audience updated with happeningsNewsletter

• Aggregator of all activitiesWebsite

• Building community & broadcasting informationMobile

Platforms We Used

Few statistics9000+ Fans

476 Posts

25000+ Page Views

100000+ Engaged Users

110000+ Interactions

1 Million+ Reach

• Content appealing to youth segment

• News and important updates

• Development work done in the past

• Interview videos

• Encouraging people to vote

• Cartoon series supporting Abdul Sattar for elections

• Inspiring leadership quotes

• Promoting rally’s schedule

More than 94% fans in age group of 18 and above

Quotes

Festive Wishes

Promotion Posts

Promoting Party Motto

Posts promoting the reasons for people to vote for Abdul Sattar

Promotion during the elections

Just before Elections

Facebook Applications Developed

Exclusive Photo Application: For fans to show their support for Abdul Sattar

Facebook Application Developed

The Facebook campaign targeted to youth :

People participated in the contest in huge numbers to support their favorite leader

Few statistics

289 Tweets

1000+ Interactions

30000+ Reach

• Used as a channel of instant communication

• News and important updates in real-time

• Channel for interactivity & feedback

• Inspiring leadership quotes

• Promoting rally’s schedule

Few statistics23 Videos Uploaded

48000+ Views

450+ Interactions

400+ Minutes Watched

• Customization of channel with social links

• Interviews and development works videos

• Videos from different public engagements

• Cross promotion of videos on other mediums

• Enhancing of videos via meta tags, descriptions etc.

Few statistics11000+ Unique Visitors

13000+ Sessions

6+ Minutes per Session

7+ Pages per Session

• Custom website developed for Abdul Sattar

• Used as a channel for interactivity and feedback

• Regular flow of useful content among categories like news, articles, information pieces etc.

• Dedicated channel for user support by creating a dedicated ‘NagrikSuvidha Kendra’

58000+ Page Views

Nagarik Suvidha Kendra• To receive complaints and

suggestions

• Dedicated landline number to receive calls

• Form on website to submit complaints/suggestions

• Created a direct connection with people

• Personal call post issue resolution

*Nagrik Suvidha Kendra developed by rtCamp Solutions Pvt Ltd. (http://rtcamp.com)

Few statisticsRegular Newsletter Blasts

46%+ Open Rate

12000+ Recipients

• Timely newsletter campaign for target audience

• Campaign used to keep audience updated with the details of upcoming events, past developments etc.

• Researched design and layout of the newsletters

• Information about multiple channels 7 multiple campaign in newsletters

Newsletter promotionRegular email marketing campaigns to reach out to the target audience.

Response was amazing.

Few statistics18000 Miss Call Registrations

25,00,000+ SMS sent

3,00,000+ WhatsApp Msg.

5,00,000 Voice Call

• To drive registration campaign via miss calls

• Regular feed of SMSs to registered audience

• Recorded voice call to the registered users

• WhatsApp also used as a channel to increase reach and viral share of the curated content

• Information about happenings and events

Promoting Campaigns

Curated Content

• Achieved 9000+ fans in 2 months on Facebook.

• Twitter followers were increased from 0 to 500+

• YouTube views were skyrocketed from 100 to 50,000+

• Newsletter campaign got an average opening rate of more than 46%

• Thousands of people gave missed calls to support their leader.

• With proper positioning on social media about Abdul Sattar’s honest and hardworking image, the people’s sentiment towards him has been extremely positive. As a result of this, he won the election from his constituency.

Statistics and Results

What We Achieved

Total cumulative reach of almost a million

More than 100000 people engaged during campaigning

More than 18000 registration from people to support the leader

Positioning as a leader of common people

Mr. Abdul Sattar won the constituency seat in elections

Thank you