SocioSquare Case Study – Delhi Safari Sept 1, 2012 Title: Gamification The new trend for engagement Delhi Safari Facebook Campaign Delhi Safari is India’s first stereoscopic 3D animated feature film made by Nikhil Advani and produced by Krayon Pictures. It’s a film that has got a taste of Bollywood Masala combined with a global cause of Deforestation and Wildlife Protection. Alongside awesome entertainment, it gives you great food for thought for these causes. Objective: Since Delhi Safari is an animated movie, the Facebook Fan page for it had to be something as unique as the film. Our main objective while working on this page is to create a perception for this movie that is very Bollywood in nature. We have added as much fun and entertainment as possible keeping creativity in mind so that the page does not have monotonous content. Eventually, all our efforts were channelized to one final goal – Maximum Fan Engagement. Strategy: We were very clear on the fact that there was no space for redundancy on the Page. We decided upon two main key areas: To extend the content of the page beyond the things which are already done on other movie pages. Capitalize on the weekends for engaging the fans via our creative content which included fan activities/puzzles etc. Solution: Gamification The new trend for engagement For engaging more and more fans on the page over the weekends, we strategized our content in form of picture games. Every weekend we came up with posts which are game centric, so that the fans are attracted to give some inputs to it. We intentionally did not keep any gratification related to any of these posts, nor were they directly promoted through Facebook or any other form of advertising. They were purely made from a point of view of holding on to a fan’s attention and give them something more to do than just reading a post or checking out a picture. Thus, a variety of games were tossed into posts, which fetched us amazing outcomes. Some of our posts that proved to be superhits on the page are as follows. Maze Game Solve the puzzle Spot differences Spot the words Comic strips Outcomes: With less than 200,000 likes, our most popular post on page was the maze game that attracted over 10,000 interactions (5,300 likes, more than 3,500