Social Media Case Study:How Mahindra Centuro Used Social Gaming For Its Brand

How Mahindra Two Wheelers

Launched

India

A Nation with

Over 1 Billion People

Most Travel On Bikes

Two Wheelers Is A Cluttered Market!

We Had To Launch The Unique Mahindra Centuro!

Our Digital Challenge

Launch The Bike

Make The Features Stand Out

Get The Audience Booking It

From Sneak Peek Banners

To The Reveal Of The Features

From Countdown Promos

To A Dynamic Real-time Cover Photo

We Left No Stone Unturned To GetEveryone’s Heart Racing!

The Live Webcast of the launch was Featured Both On Facebook & www.MahindraCenturo.com

MahindraCenturo.com

Www.Mahindracenturo.Com

Centuro In 60 Seconds

Adding Glamour To The Launch Campaign, TVC

Was Premiered Exclusively For The Digital Audience

And What Did We Achieve? Over 2 Lakh Video Views

In 4 Days

Share & Win Activity On Facebook Increased The Reach Of Our TVC

Talk Of The Town

The Centuro Received Excellent Feedback From Top Auto Publishers

And This Was Just The TeaserThe Real Deal Was Yet To

Unfold…

If We Took The Social Race That Seriously,

We Wanted To Ace The Digital Race Too!

During The Post Launch Phase We Rode Through Sites Like Yahoo And Msn, A Little Too

Literally

Times Of India iPad Innovation

https://dl.dropboxusercontent.com/u/33046124/Work/Video/Mahindra%2

0Centuro%20iPad.m4v

The Edge

We Created 6 Custom Games Highlighting 6 Features Of The Bike!

The Edge

Remote Filp Key With Key Light

Find Me Lamps

DTE Feature

Anti Theft Alarm SystemMci-5 Engine

Guide Lamps

The Edge

Centuro Gaming Challenge

These Games Were

Further Leveraged To

Carry Out A Gaming

Contest For Our Loyal Fans

We Created A

Dashboard For The

Gaming Zone

And Received

Overwhelming

Response From The

Users

We Also Gave Out

Profile Badges To All

The Users Who Played

Our Games

6 Winners For The Gaming Contest

Were Given A Samsung Tab And The

Top Winner Received An XBOX 360

We Promoted The Games Through The New Platform ‘Vine’. We’re The Only Two Wheeler Company To

Leverage This New Platform

Instagram

We Entertained Our Fans On The Most Popular Online Photo-sharing, Video-sharing And Social Networking Platform Instagram!

All The Behind The Scene Action Was Captured And Showcased!

The Chequered Flag

Achieved A Lot Of Digital Media Success

We Gained Over 3.5 Lakh Fans On Facebook On The Day Of The Launch. We Have Crossed 9 Lakh Fans On The Page Today

Over 2.7 Lakh Visitors, With Over 7.8 Lakh Page Views

We Received Online Leads Over 7000

900 Fans Inviting Over 1.5 Lakh Friends

Through Share & Win We Received 6700 + Views

On The TVC

The New TVC Received More Than 2 Lakh Views In A Span Of 4 Days

The Media Innovations On Yahoo, MSN & iPad Crossed Over 18,500,000 Impressions

Now That’s The Digital Storm Of The Century!

Thank You!

Credits:

Social Media, Website, Games: WAT ConsultYahoo, MSN & iPad innovation: Interactive Avenues