Goals and Expectations The goals for this Facebook application were to boost registrations for the LinuxCon conference, spread awareness of the 20th Anniversary of Linux, engage with Linux enthusiasts online and increase the reach of the Linux Foundation brand. Features: Engaging quiz questions designed to create affinity between respondents and Linus Custom character illustration and design offering a friendly brand experience Exclusive 25% savings on LinuxCon registration providing incentive to engage with the brand Quiz results and badges designed to encourage viral sharing Benefits: Respondents took part in an engaging brand experience Unique custom content provided visibility to thousands of friends of Linux Foundation fans Strong incentive to encourage LinuxCon registrations Results: 1,399 respondents shared content from the quiz 25,536 visitors took the quiz, with 91% completing the entire quiz 35,593 total quiz page views Articles on TechCrunch , ZDNet , Geek.com and Business Insider with over 250 social shares /Room214 @Room_214 /Room214 1 CUSTOM FACEBOOK APPLICATION: The Linux Foundation YOUR SOCIAL MEDIA AGENCY Case Study: CUSTOM FACEBOOK QUIZ Client: The Linux Foundation