Social Media Camp Workshop Series: Victoria Maximizing Twitter for Business! Understanding & leveraging a powerful niche platform Juhli Selby @JUHLiSELBy on Twitter
Jan 22, 2015
Social Media Camp Workshop Series: Victoria
Maximizing Twitter for Business!Understanding & leveraging a powerful
niche platform
Juhli Selby @JUHLiSELBy on Twitter
Today we will cover:•A general overview for those who are brand new to Twitter
•The magic formula for getting business on Twitter
•Why Twitter users follow a brand/business?
•Top 5 mistakes people make on Twitter
•Some Twitter basics, time management & monitoring
•How to measure your success
•What to tweet & follow-up resources
The road to Twitter “Success”
What do these people have in common?
Holy Tweets!
& Tweets from space!
When did you join Twitter?
• Twitter grew exponentially in 2010• April 2009 – 6 million registered users• April 2010 – 105 million• Sept 2010 – 145 million• Sept 2011 – 200 million
– 100 million active monthly– 50 million active daily
What is Twitter? Why has it become so popular?
I don’t get it?
People love Twitter because…• It’s a great platform for :
– Sharing information – Getting real-time news – Meeting new people– Staying in touch with people you know – Getting or providing customer service
How is this relevant to my business?
How is this relevant to my business?
How do we get to - know, like & trust online?
Twitter is an open channel•Monitoring: See if anyone is talking about our brand/business
•Gives us a platform to share, entertain, inform & show some personality!
•Being responsive & sharing will help to develop the know, like & trust factor
Is anyone talking about your business?
Look for opportunity…
Look for opportunity…Do you know a business you can connect them with?
What’s the magic formula for getting business from Twitter?
• Be present• Be conversational• Be helpful• Connect people• Make recommendations• Be yourself• Be human• Be patient & consistent• Do unto others…
Why do people connect with brands/businesses on Twitter?
• Existing customers may want to show support, associate themselves with your brand or learn more about your company
• To receive interesting or entertaining content• Current or potential customers may want freebies, discounts,
or samples – or may have followed to enter a contest • To receive insider information about products & services or
upcoming events
• To get to know the personalities behind your brand & get authentic new perspectives on your company
• To see how a brand responds when publically criticized• To communicate with you directly if they need customer
service or to give feedback
Why do people connect with brands/businesses on Twitter?
Top 5 Mistakes People Make on Twitter
1. Being too ‘salesy’ too soon2. Being boring or too repetitive3. Sharing content without giving proper credit4. Too much automation5. Being negative without a purpose
Twitter Basics - Profile
Twitter Basics – ProfileSpammer
WIN a t-shirt
Twitter Basics – Follow, Follow Back & Listing
Twitter Basics – How to Craft a Tweet
•Start by writing what you really want to say
•Abbreviate as needed
•The art of 120 – need to leave room to RT!
•Twitter now has an automatic link shortner - t.co
•Can upload photos to add to Tweets right from your computer
Twitter Basics – RT
Twitter Basics - Hashtags
Twitter Basics - Hashtags
Twitter Basics - Hashtags
Twitter Basics - Hashtags
Twitter Basics – Find People to Follow
Twitter Basics – @reply
Twitter Basics – @reply
WIN a t-shirt
Twitter Basics – DM
Twitter Basics – Fail Whale
Twitter Time Management
Twitter Time Management
Monitoring & Measuring
Measuring
Measuring
Final Tips
•Invest in a smartphone
•Go to a Tweet up
THE END
Questions?
Thank you! Let’s stay in touch.
www.facebook.com/JUHLiSELBySocialMedia
www.twitter.com/JUHLiSELBy @JUHLiSELBy