Social Media Business Practice and Implementation

Certified Social Media Marketing Specialist ™ Program

SM Module 10

Social Media Business Practice and Implementation

www.CertificationInSocialMedia.com

Social Media Business Practice and Implementation

Implement the concepts learned in previous modules to successfully manage Social Media campaigns, create a social media marketing plan and effectively run a social media marketing business.


Social Media Business Options

• Cloud Computing – Google+• SEO Services – SEO Report $500 Five to 10 Pages• Social Media / SEO Outsourcing• Social Media / SEO Consulting• Local Social Media Services

Video Marketing - YouTube• Social Media / SEO Training and Education • Production Services


Social Media Online Businesses

• Adsense & Affiliate Income– Additional Income from Existing Websites & Blogs

– CJ.com, Linkshare.com

– Independent Affiliate Programs

– 1and1.com

– Clickbank Affiliate

– Best Practices



• Amazon and Kindle

– Amazon A-Store

– Amazon Product Line

– Best Practices



• Blogging and Content Marketing• Creating content, Affiliate Marketing and Adsense

Wordpress websites and BlogsBlogger

• Other Online Marketing OptionsRevResponseDirectory Marketing Selling Ads on Your Websites and Blogs


Managing Social Media Campaigns

• Basic Social Media Campaign– Opening Facebook, Facebook Business Pages

• LinkedIn Personal Account– LinkedIn Business Pages

• Google+ and Google+ Business Pages• Twitter Profiles• Pinterest, YouTube Channel(s),


Web Design Business

WordPress Web Design

– Easy to Learn

– Growing Popularity & Need


Local Social Media Marketing

– Smartphones – 60%+ of Cell Phone Users

– Businesses Need Help in Marketing

– Confusion about Social Media

– Hyper-local is Hot!• Yext


Local Social Media Marketing

– Creating an Offer

• Offer 3 Packages – They Will Take the Middle Offer– Local Sites

– Local Directories

– Review Sites

– Social Media Local

– Video Production


Creating a Video and YouTube Marketing Profit Center

– The Importance of Video

– Video Creation Options

– Subject Matter “Expert”

– Optimizing Uploaded Videos for Income

– Sharing and Embedding Videos


Fiverr and Fiverr Arbitrage

• Logo Design• Facebook “Likes” / Twitter Followers• Video Posting – 30+ Sites• Article Writing (Caution)• YouTube Views, Comments, Likes


Income from Information Products

– What Is An Information Product

– Types of Information Products• It All Begins with a Book – Write One!

– The Information Product Pipeline

– Producing Information Products


Income from Information Products

– Marketing Information Products• Give it Away First

• The Free Stuff Sells the Paid Stuff

– What a $97 Product Can do for Your Life!• Sell 1 per Day x $99 = $36,135 Extra Income

• Sell 1 per Day x $299 = $109,135 Extra Income


Create a Social Media Marketing Plan

• Proposals / Agreements• Keep them Simple

What are you offering? DetailedServices OfferedPayment Plan

• Bid High – Offer 3 Options



• Signing the AgreementTurn the Proposal into the AgreementAdd the Responsibilities both Yours and Theirs

Remember that Content is ExtraPayment in Advance / 50%/50%


Tools to Run a Social Media Marketing Business

• Using Short Cut Tools– Hootsuite– Constant Contact – Simple Share– Fiverr for help

• Browser Tools– Hootsuite– Pinterest– Delicious– Others

• Publishing and Information Marketing

• Scaling Your Services
