Social Media Blizzard KOMU Team Jen Reeves, Sarah Hill, Stacey Woelfel February 21, 2011
Nov 30, 2014
Social Media Blizzard
KOMU TeamJen Reeves, Sarah Hill, Stacey Woelfel
February 21, 2011
February Winter Storm
February Winter Storm
• Reporters in different towns– Using mobile tools
• On air extra hours• Full time staffing of social media• Share content on air and online
February Winter Storm
• Live mobile reports• Viewer reports as the snow arrived• Facebook/Email main drivers
Constant Online Reports
Viewers Share
• 620+ Facebook Photos• 600+ Emailed Photos
• 39 Facebook Videos• 23 Emailed Videos
Viewers Share
Facebook Statistics
Facebook Statistics
Facebook Statistics
Interactions Feb 1-2
• Likes: 1,253 / Comments: 1,021 / 316 Posts• Fans as of Jan. 31 – 3,183• Fans as of Feb. 2 – 5,012• Two weeks later – 5,602
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