Social Media Best Practices. Social media has become the number one activity on the web .

Social Media Best Practices

Social media has become the number one activity on the web

http://www.youtube.com/watch?v=QUCfFcchw1w

Communication EvolutionFacebook • Old fashioned

game of telephone on a laptop or mobile device with photos, links, etc

•Two-way communication

•Discuss issues

Twitter • 140 character version of your diary – share updates on what’s going on in your life and links to things you find interesting or useful

•Push information out

•Deliver messages

Building Your Social Media Presence

Set GoalsHow do you want to use social media and for

what reason?

How do these goals tie into your other

communications goals? How do they tie into the

HCPSS Strategic Plan?

How will using social media benefit

your parents/community?

Make a PlanWho is your audience?

What social media sites will you use?

Who will manage the site?

What kinds of items are appropriate for the site?

Who will you interact with?/What kinds of posts will you respond to?

What will be your voice?

How will you measure success?

ExperimentListen to your audience

Be genuine

Update regularly

Be open to new ideas

Spread the Word• Include links to your

site(s) in email

signature

• Create online

conversations• Add links to school website and

newsletters

• Create email/flier to send home

• Post on school marquees

• Like or follow other schools, community

members

Twitter Best PracticesInteract!

Follow the right people or organizations

Respond appropriately

Know when to sit back and watch

Monitor what’s being said in and about your school Twitter Tweet Deck, http://tweetdeck.com/ HootSuite, https://hootsuite.com

Twitter Best Practices, cont.Keep it short

Post daily but avoid bulk tweets

Vary post times

Alternate types of tweets

Promote others

Ask for retweets

#don’t #over #hashtag

Picture This

Be aware of do not photo list

Invite parents to share photos

Only post clear, captioned pictures

Size photos appropriately: http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet

Everything you do on social media is a reflection of your school, and of the school system

Always strive for the best representation of your school

HCPSS Social Media Presence

www.Facebook.com/HoCoSchools

@HCPSS

@SuperHCPSS

ResourcesEducation hashtags,

www.cybraryman.com/edhashtags.html

Social Media Photo Size Cheat Sheet, www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet

Social Media Today, http://socialmediatoday.com/

Edudemic, www.edudemic.com/

Education Week Digital Education, http://blogs.edweek.org/edweek/DigitalEducation/

Venture Beat Education, http://venturebeat.com/category/education-2/

Social Media Examiner, www.socialmediaexaminer.com/

Resources, cont.Mashable, http://mashable.com/

International Society for Technology in Education, www.iste.org/

Common Sense Media Educators, www.commonsensemedia.org/educators

Awesome videos

Did You Know 2013, www.youtube.com/watch?v=vdvo5FlRqmM

Social Media Video 2013, www.youtube.com/watch?v=QUCfFcchw1w

I’m Here to Help!Emily Bahhar

[email protected]

(410) 313-1570 office

(410) 440-8125 cell