Social Media Best Practices for Speakers

7 SIMPLE Ways to See More Results in 2016!

Keep Social Media Simple!

Housekeeping Notes

• Bathroom breaks during workshop time

• #NSAP #NSA16

• Hot Seat Opps: Website & LinkedIn

The Speaker Journey• Every path is different

• Take it all in, do 10%

• Every rule is meant to be broken.

• Why I love NSA

• The Pool

You Must Fish Where the Fish Are

#1 Generate leads

• Google Alerts (Go set one up!)

• Tweedeck

• Collect emails when speaking!

• How do you collect emails?

#2 Don’t wind up on websitesthatsuck.com

7 Website Pitfalls

• Color Pollution

• Critical info not above the fold

• Value Prop

• Social Proof

• Mobile responsive

• Critical Keyword Phrases

• No Opt-in box

What’s wrong with this picture?

Value Prop / Social Proof

Video

ABCE

• Failure = When a prospect visits your Website and leaves without giving you their information.

Make your site mobile responsive.

Mobile Activity

• Go to your site.

• Chrome: View, Developer, Developer tools

• Find Toggle Device Mode

#3 What’s Your Value Proposition?

What’s Your Value Proposition?

• 5-7 words (55 Characters)

• What you do….

• Don’t be too cute!

• Say it so Forest would understand it.

• Share it with your neighbor.

Add it Everywhere

• Title Tag

• Homepage

• LinkedIn Profile

• eMail Signature

Content

Will Your Website Survive the Hot Seat?!?!

#4 Value Prop = Title Tag!

• Most important phrase you’ll create on the web

• Who you are and what you do

• 55 Characters including spaces

Title Tag

Don’t get ...

Take Action!

• Make that tagline the value proposition on your homepage.

• Change your title tag.

• Use it all over your social media sites.

• Fix other issues on your site.

BE CAREFUL!

#4: Numbers Matter

Nothing kills credibility faster than an

untouched profile.

How to Build Your Numbers

• Attendees

• eMail Blast

• Promoted posts

• Website!

• eMail Signature

• Run contests

Take Action!

• Go take inventory of your company social media profiles

• Are you active?

• Are you gaining connections?

• Is your info updated?

• If not, I want you to get it fixed or delete the profile.

• We won’t let our social media sites die on the vine.

#5: Be Proud of Your LinkedIn Profile

Quality Recommendations

Will Your LinkedIn Profile Survive the Hot Seat?!?!

Take Action!

• Photos

• Social Proof

• Add video

• Quality recommendations

• Boost connections!

• Experience

#6 Don’t let clients forget about you

Become Friends

Activity

• Please write down the names of three of your VIP Members

• Now write down each of their birthdays

• What distinctions do you know about these clients? Awards? Achievements, etc

• What are their hobbies? Favorite sports teams?

• What or who are they passionate about?

• Do you connect with them on a weekly basis? Multiple times a week?

Meet Mary Stevenson

• Her Birthday is May 11th

• She just celebrated her 10th year of being smoke free

• She’s a huge Alabama Crimson Tide fan

• The Bible is her favorite book

• She just became a Grandma for the 1st time

• Mary and I interact with each other on a weekly basis

• She’s also one of my largest clients and has booked me as a speaker multiple times.

#7: Use the Get Introduced Feature

Gas Money • Book: $20

• One-on-one convo - $195

• Includes copy of book.

• 248-388-9788

• [email protected]

• See you in Phoenix!