Social Media Benchmarking Report - preview of findings

Key trends in B2B social mediaExclusive preview of selected Benchmarking Research results for What’s Trending event (30/01/13)

Joel Harrison, editorial & content director

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About B2B Marketing• The only dedicated

information provider for B2B marketers

• Independent, established 2004

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About this report• In-depth survey of

over 200 B2B marketers

• Aimed at uncovering key trends

• Helping readers develop strategies and allocate budgets

• Developed in association with Circle Research

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Importance of social media• Only one in 10 regard

social media as ‘critical’• Just over half (56 per

cent) regard it as at least ‘important’

• 45 per cent regard it as of limited or no importance

• Conclusion: Despite the hype, social is still not a core channel in B2B

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Social strategy• Social media still isn’t

treated as a strategic discipline

• Only just over one third have a clearly defined strategy

• Over 60 per cent are only doing ad hoc social media

Conclusion: No real improvement in strategic thinking since 2011

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Want more detail on the results?• The full report will be

available on 1st of March – 40 pages plus

• It’s free to Premium Members of B2B Marketing

• Otherwise, you can buy online for discounted rate of £99 plus VAT (normal price £150 plus VAT)

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Thanks for listening

Contact Email: [email protected]: 0207 438 1373

To buy the report at the special discounted rate, email [email protected]

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