why social media ? Disclaimer: This is not going to be boring, unless you are a social media specialist.
Social Media Basics (as we do it at Curaprox Slovakia) + videos
Jan 13, 2015
This was my presentation for students at The Slovak University of Agriculture. It explains the basics of social media communications of brands, especially the one I work for now. Includes lot of video case studies and some funny videos.
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Transcript
why social media ?
Disclaimer: This is not going to be boring, unless you are a social media specialist.
why social media ?how to
who was the first ?
who was the first ?2002
video 1
0
300,000,000
600,000,000
900,000,000
1,200,000,000
1,500,000,000
Facebook Twitter Google+ LinkedIn Instagram Pinterest
Active usersAll users
what do the numbers say?
0
300,000,000
600,000,000
900,000,000
1,200,000,000
1,500,000,000
Facebook Twitter Google+ LinkedIn Instagram Pinterest
Active usersAll users
what do the numbers say?Zuckerberg is still winning
59%
41%
with without
Slovakia
so, how to ?
post
monitor
engage
but, first
know your audience
know your audience
video 2
above all, be human
above all, be humanbe personal
above all, be humanbe personal
be funny
above all, be humanbe personal
be funny
say who you are& what you do
above all, be humanbe personal
be funny
say who you are& what you do
show people/facesbehind the brand
above all, be humanbe personal
be funny
say who you are& what you do
show people/facesbehind the brand
link to your web
above all, be humanbe personal
be funny
say who you are& what you do
show people/facesbehind the brand
link to your web
ask questions
above all, be humanbe personal
be funny
say who you are& what you do
show people/facesbehind the brand
link to your web
ask questions
recycle
above all, be humanbe personal
be funny
say who you are& what you do
show people/facesbehind the brand
link to your web
ask questions
recycle
be relevant, but free
above all, be humanbe personal
be funny
say who you are& what you do
show people/facesbehind the brand
link to your web
ask questions
recycle
be relevant, but fere
experiment
video 3
repeat after me:my readers are my publishers
reach is tricky
check your insights
check your insights
check your insights
FAQ
how often should I post?
what ifI ran out of material ?
pics over videos,
links over pics,but...
video 4
how do we try
what about B2B ?
video 5
try to have fun
0
300,000,000
600,000,000
900,000,000
1,200,000,000
1,500,000,000
Facebook Twitter Google+ LinkedIn Instagram Pinterest
Active usersAll users
what do the numbers say?
video 6
why instagram ?
instagram for business
video 7
5 tips
be true to your brand
be true to your brand
share experiences
be true to your brand
share experiences
find beauty everywhere
be true to your brand
share experiences
find beauty everywhere
inspire action
be true to your brand
share experiences
find beauty everywhere
inspire action
know your audience
# curaprox
video 8
video 9
what’s the deal ?
what is social capital ?
you are what you share
let me tell you a story
why?
how about these guys ?
what’s the future ?
thanks guys
@davidtvrdon @curaproxsk
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