Social Media Marketing for B2B
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Social Media Marketing for B2B
Why Social Media?
Social media is highly effective in the middle of the purchase funnel
To improve brand or product consideration
Used to gather opinions and listening to word of mouth.
Social media endorsements have been a great influence on purchase intent.
Why for B2B?
Direct interaction with Clients
B2B buyers rely heavily on 3rd party Feed Back
The target Customers are looking to build online network, share insights, and find solutions
Leads from Leadership
Cost Effective
Facilitates Faster Sales cycles
Social Media Engagement
Social Media Engagement affects
every Step of Decision making Process.
Fundamental Concepts
Choosing Your Social Media Identity
Social Media Monitoring
Twiter Search
Facebook Search
LinkedIn Search
Search Engines
Alerts
Social Media Monitoring Software
Social Sharing
How it Works?
Process
Where are the Conversations Happening?
Search
Types of Search
Twitter & FaceBook Search
• Facebook and Twitter are quickly replacing Google amongst core users as their primary source for search…
What is a Social Object ?
The pictures in Flickr
Videos on YouTube
Events in LinkedIn
Updates in Facebook
Bookmarks in Delicious
Votes in Digg
FourSquare check-ins
The docs in Scribd
Thoughts shared in the comment of a blog or the post itself, etc.
CHECKLIST – Is Your Company Ready for Social Media?
My company has clear goals for social media.
We have the human resources to commit to social media
We produce enough quality content to sustain social media conversations
We know which social media sites are popular with our prospects and customers
Our company website is prepared for social media attention.
We’re ready to incorporate social media strategies throughout the buying process
Social Media Tactics
Blogging
Micro blogging
Commenting
Social networks
Online video
Presentation & Document sharing
Widgets
Bookmarking
Photo sharing
Metrics
Networks
• Twitter• FaceBook• LinkedIn• YouTube
Creating the Account
Twitter Following
Find people by importing contact databases
Follow back everyone following you
Read the tweets of those you follow and search for tweets on keywords
Interacting with Prospects and Followers on Twitter
•
Twitter Check list
Be authentic: Write with a human voice
Listen: Pay attention to what people are saying
Converse: Talk to others even when they’re
not talking to you
Be responsive: Monitor Twitter at least daily
Quality over quantity
Avoid link spam
Stick around
Using FaceBook Status updates
Adding Picture Creating Groups Using FaceBook Events Searching for Status
Updates Creating Fan page
Building Fan Base
Embed Widgets on Your Website
Make a Compelling Welcome screen
Use Facebook Apps
Run a Contest
Link to Twitter
Add a Badge/Button to Your Profile
Use the Share Button
Use the @ Tag
Autograph Posts on Other Walls
Autograph Other Fan Pages
Use “Suggest To Friends”
Keeping Fans Engaged
Regular Updates
Create polls
Create Events
Develop interactive applications
Encourage fan participation
Spark ongoing engagement via the Discussions tab
Users want to connect only with people they already know in their network
The primary goal of LinkedIn is to connect people who already know each other personally to create a network based on “trusted relationships.”
There are many restrictions in LinkedIn to prevent potential spamming.
LinkedIn Stats
LinkedIn has a huge database of more than 60 million professionals
45% of LinkedIn users are business decision makers
LinkedIn has Executives from each and every Fortune 500 company
Average household income of LinkedIn users is $100,000.
LinkedIn Do's & Don'ts
• Make sure your profile is as complete as possible
• Try to get recommendations from others that include positive comments
• Pay attention to the network updates
• Don't Try to connect with People you dont know
• Aim to send an invitation to connect with a person soon after your conversation
LinkedIn for Leads
LinkedIn Q & A Section
Join Groups Where Your Potentials Are
Promote Events for Free
Creating Company Profile
YouTube - More Insights More Interactions
To increase awareness
Demonstrate thought leadership
Drive new business
Improve your SEO.
Get into video viral marketing.
YouTube – For Companies
• Product demos
• Customer testimonials
• User generated content
• Video blog entries
• Power of Views, Ratings, Favorites and Comments
YouTube – Tips and Tricks
Use share option
Invite to subscribe
Add friends
Use Other Social Networks for Promotion
Tools
Google Alerts
Social Mention
Tweet Deck
RSS Feeds
Yahoo Pipes
Hoot Suite
Co tweet
CHECKLIST – Pitfalls to Avoid in Social Media Marketing
Don’t dive into social media unless you’re ready
Don’t be a big brag
Don’t be afraid to try social media
Don’t use social media sites as advertising opportunity
Don’t assume every social media site is good for your business
Measuring Success
Buzz and sentiment Influence Reach Virality
Conclusion
Social Media is not about the tools; its about your audience and the relationship you establish with them
Your objectives should decide what tools to use; not the other way around
Your goals should measure delivery against your objectives
The best measure of social activity is the level of audience participation
Social conversations about your brand will happen with or without you
Related Documents
