Social media awareness

5Social Media Awareness

Scott Freehafer, Ph.D., SPHR, The University of Findlay

Questions?Feel free to ask at anytime!!

Do you use Social Networks?

Which Ones?

If I only looked at your social media

pages, would I know….

What defines you?What fascinates you?

What you do?What you like to do?

What you want to do?

If I only looked at your social media

pages….

Would I hire you?Would I keep you?

Would I recommend you?Would I know how you feel

about your employer?Would I like you?

In The Next Hour

333 Million Minutes will be

spent on

83,300 people willpost on

59, 367 professionals will

visit

Your online profile is more important to

you now than ever before

How are you managing your Personal Brand?

Organizational Brand?

More than 500 million active users

50% of all users log on to Facebook in any given day

Average user has 130 friends

People spend over 700 billion minutes per month on Facebook (1.3 million years)

http://www.facebook.com/press/info.php?statistics#!/press/info.php?statistics

There are over 900 million objects that people interact with (pages, groups, events, etc.) on Facebook

Average user is connected to 80 community pages, groups and events

Average user creates 90 pieces of content each month

More than 30 billion pieces of content shared each month.

http://www.facebook.com/press/info.php?statistics#!/press/info.php?statistics

• Keeping in-touch with friends• Talk to friends on their Wall or through message• Share photos and videos with friends and family• Band together with a common cause or interest• Create and promote an event• Promote yourself, a business, a cause or a group• Retain some privacy

http://www.fastcompany.com/multimedia/slideshows/content/facebook.html

What can you do on ?

Professional and Personal Uses:• Network with professionals• Collaborate with others• Exchange information• Solve problems• Create knowledge• Build community, bridges, and understanding• Create groups of like minded individuals.• Find candidates/Find jobs

What can you do on ?

1. Have a valid Email Address

2. Be at least 13 years of age

3. Access http://www.facebook.com

How to get started on

Profile

Pages

Groups

Best Practices• Build a strong network of people you trust and

respect. Choose who to invite into your network! And you choose whose invitations you will accept!• Add value to your network – post articles and

information that can benefit your network.• Be yourself – Be real• Post good pictures• Remember you are in a semi-public environment

News Feed

Marketplace

Tips about •When you friend someone your profile becomes

public to that individual

• Friends can see pages you “Like” or groups you join

• Friends can see your pictures you post and pictures of you posted by others

• Employers WILL look at social networks before hiring you and they may look at them while you work for them.

Privacy

Privacy• You can change privacy settings on individuals areas

such a your wall, information, photos, videos and public information

• You can setup your privacy so that only certain friends can see certain things

• As you add friends you want to categorize them so that they fall under the correct privacy setting

• You can view your profile from a perspective of your friend to see what they see

About

Twitter is a message based micro-blog that is based off of the idea “What are you doing?”

Originated for mobile phone users

Each message is limited to 140 characters

Follow individuals and their tweets syndicate like a news feed

Getting Started with

Profile

Keep your status professional

Be sure to use a professional picture

Link your online Resume/CV back to your Twitter profile (LinkedIn Page)

Tweet about you job search or put it in your “Bio”

Tips about

Never post negative comments about your current job or a past job

Anyone who “Follows” you will be able to see what you post

You can block your tweets from the public, but you will then have to manually accept each person who chooses to follow you

About

• LinkedIn is a Professional Social Networking tool

• It is somewhat similar to Facebook in some ways, but its focus is on Professionals.

• There are nearly 90,000,000 LinkedIn members worldwide.

About

• Connect • Collaborate• Exchange information• Solve problems• Find candidates• Create knowledge• Build community, bridges, and understanding• Create groups of like minded individuals.• Find jobs

Getting started with

Profile on

On

• Should realize it “is the future of the resume.” – according to the Washington Post

• Can upload a professional photo to use online.• Can fill your profile with colorful language, not drab

resume-speak. Include keywords in your summary statement.

• Can collect diverse recommendations. Nothing builds credibility like third-party endorsements.

You…

Best Practices

• Build your network with people you trust and respect and who will add value to your network. You choose who to invite into your network!

• Add value to your network – post articles and information that can benefit your network.

• Build your Profile “Professionally”!

• Complete your profile and get recommendations from colleagues, teachers, and supervisors.

• Customize your LinkedIn Link – Public Profile URL

Getting started with

• Join LinkedIn if you haven’t already• Create a professional profile• Clean up your online footprint (Run your own

Public Records Background Check www.123people.com or www.pipl.com )

• Link with me & Link with each other• Build your personal network• Add value to your network• Join Groups you can add value to• Practice Safe Social Networking

Some

• Not having a “professional” profile – spelling, grammar, and writing style count!

• Not adding value to groups• Not responding to people• Talking politics and religion – LinkedIn is make up

of professionals from around the world and we need be sensitive and keep things professional

• Being negative

“No No’s”

Companies

and Owens Corning

Groups

Groups for DD

Building Credibility on

• LinkedIn has a great resource called Linked Answers which has a wide variety of business related categories and subcategories…and they even have a rating system for their “Experts”

• You can join LinkedIn groups to share expertise in within a group setting. You can also meet individual who are not in your immediate network

So…. What Should You Do?

•Join LinkedIn if you haven’t already•Join Groups your can add value to•Create a professional profile•Clean up your online footprint•Link with me & Link with each other•Build your personal network•Add value to your network

Contact Information

• Scott Freehafer, Ph.D., SPHRDirector of MBA and Non-Traditional Programs, Assistant Professor of Business, The University of

Findlay

Phone: 419-434-4002LinkedIn: www.linkedin.com/in/scottfreehafer

Or just Google me!