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Social Media 2.0:Engagement & Measurement
Follow @UNOSML & @JeremyHL
Early 2009, Twitter News
Marketing, PR & Ads Followed
Celebrities Engaged Fans
Real-Time Social Listening
Newsrooms Value Social
Bloggers Push Content
Emspace Group: #Loessfest
#Milk4Kids
Data and Analytics
Visuals Sparked Engagement
Goal 1: We Raised Awareness
Goal 2: We Increased Engagement
Goal 3: #Milk4Kids Donations
UNO Social Media Labfor Research & Engagement
@UNOSML
Interdisciplinary Faculty
Research and Engagement
Measurement WeekSeptember, 2014
Barbara Weitz Community Engagement Center
Social Media Metrics
@UNOSML
Election 2014
We aired live reports on The Omaha News.
Media Interviews
KMTV, KETV, KPTM, Omaha World-Herald
& Midlands Business Journal
SEO Optimization
Social Network Analysis
Meerkat As Social 2.o
Oklahoma Storms This Week
Mobile and Social First
Track Influencers & Issues
The Marketplace of Attention
“…the growth in digital media outlets, each fighting for public attention, has indeed fragmented audiences across an ever-increasing number of outlets” (p. 19).