Social Media at Dick Smith Library

Social Media at Dick Smith Library

Jennifer BarreraTracy Holtman

Don’t reinvent the wheel.

General Tips for Social Media Have a Logo and use it EVERYWHERE!

Brand yourselves

Be nice. Respond/Reply/ReTweet – takes a friend to be a friend theory

Don’t be boring – mix it up. Posts, pictures, polls, videos, etc.

Can’t do it alone Make it a Team Effort!

•Not a personal account.

•Email can be moved to another individual without have to update social media accounts.

•Standardize your registration information.

Use a redirect email address

• ROI – Make sure there is a return on your time

•You must think about support.

• It is a time investment – time for current - able to do more?

•Don’t start something and then drop it.

•We have a Tech Task Force team that blog, tweet, and post to Facebook for the library.

New and shiny is appealing, BUT:

Started in 2006-07 – Our CHARGE is to:

Research the integration of existing or new software and/or hardware technologies and implement as warranted;

Keep staff informed of new technologies/trends and their impact on libraries;

Monitor usage and effectiveness of new technology projects

Tech Task Force

BLOG’sWe actually have two: An internal one for our Staff, and one for the public the LOL

Blog- The Library Online Lounge http://tarletonlibrary.blogspot.com/

• started it in 2007 – first one of campus

• Marketing – events, new resources, introduced staff members

•

Top Ten Tuesday – most circulated items, best videos, 10 reasons…etc

•

Tarleton Thursday - posts about the history of Tarleton, the library, etc

BLOG -

Feed other Social Media to the Blog

Statics - Site Meter, but may be moving to Google Analytics

FaceBookEverywhere in the library

Facebook – no embarrassing childhood photos

FaceBook

Two types of “pages” – create a business page. ◦ Lets many people be administrators◦ gives you insights (statistics)

Viewer/readers like pictures of people not building

Must have CONTENT – at first we did not have a lot posts so no reason to follow us.

We use an app “Social RSS” to pull information from our blog…kind of slow…but it works

Tips for Facebook

Facebook posts

Lots of new “Tarleton” pages

Be selective. Don’t cross post everything.

Make it more interesting.

Ask ?’s – more interactive

While 80% of the library staff have Facebook accounts only three people has signed up to post for the library.

Facebook issues – what we need to do better…?

Insights – Admins see

Insight also emails every week

TwitterJust starting to fly

Twitter

Just now starting to see students following us.

We are collaborating with other campus entity and twittering about DSL events

Interesting/relevant tweets = re-tweets

Our Twitter is growing

From Techsoup.org – 10 Social Media Tips and Secrets – July 8, 2010

From Techsoup.org – 10 Social Media Tips and Secrets – July 8, 2010

How Cool is Twitter!

RSS feedNews and Events Section of the Library’s front web page

News and events FeedI really put this in so I could ask you guys a question – is there a way to see how many people have subscribes to an RSS feed?

Update section about every three days. Hard for me to test this because I make the changes so it never comes through my rss reader.

RSS feed is created by our CMS

Brand MonitoringMedia FunnelGoogle Alerts

Media Funnel – Who said what?

Enables multiple staff members to tweet and post to facebook on the same account, without sharing a username and password

Lets us schedule Tweets

“Brand Montoring” – sends email when ‘Tarleton Library’ or ‘Dick Smith Library’ is put on the web . Monitors all social media (anything on the web)

Free – but may not be for long.

Google Alerts

Social Media – OtherFoursquareQR codes

…sort of doing

Foursquare

Foursquare - Claim the venue Edit Venue: edit your

venue name, change twitter information, update your address, etc.

Manage Specials: submit, edit and activate or deactivate specials

Venue Stats: view analytics on foursquare usage at your venue.

Stats◦ Top Visitors◦ # of unique visitors◦ Gender◦ Time breakdown◦ Most recent Check ins◦ How they are sharing

their information - % to Facebook, % to Twitter

Game like appeal – earn badges.

More Tarleton locations everyday.

Use is growing very fast.

12 different Tarleton building/campus locations on foursquare.

Foursquare

Need to post signs

Encourage patrons to check-out instead of check-in

Encourage them to give feedback! Send comments to their friends, Facebook, and Twitter

Need to setup a “special” for customers - i.e. mayor get item, or after 5 check in you get a usb drive, etc.

Foursquare – next steps

How some library have used it…

QR Codes(quick response codes)

Still in the thinking stages…

Google URL shortner – if you add .gr at end it create a QR code.

Goo.gl

FaceBook◦ David Lee King –

http://www.davidleeking.com/2010/10/05/facebook-page-tips/

◦ 7 Ways you can improve your Facebook page now http://10000words.net/2010/09/7-ways-you-can-improve-your-facebook-page-now/

QR codes◦ Google - Goo.gl their URL-shortener and QR code

creater http://techcrunch.com/2010/09/30/googl-easter-egg/

Resources

Twitter◦ How Your Library May Not Be Using Twitter But

Should - http://www.kellyd.com/2009/07/29/how-your-library-may-not-be-using-twitter-but-should/

◦ 50 Ideas on Using Twitter for Business http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/

Foursquare – ◦ Foursquare for Colleges and Universities -

http://support.foursquare.com/entries/210108-how-can-i-use-foursquare-for-my-college-or-university

◦ Jenny Levine – The shifted Librarian - My foursquare “Aha” Moment -

Resources continued

Social Media◦ Techsoup.org – Webinar - 10 Social Media Tips &

Secrets, - July 8, 2010◦ Mashable/Social Media – Twitter or at

http://mashable.com/social-media/◦ Social Media Best Practices for Libraries -

http://tametheweb.com/2010/03/18/social-media-best-practices-for-libraries/

◦ Social Media now More Popular than E-mail on Mobile Devices - http://mashable.com/2010/10/11/social-media-email-mobile-study/

◦ Predictions for Social Media 2010 – ALA TechSource -http://www.alatechsource.org/blog/2009/11/predictions-for-social-technologies-libraries-in-2010.html

◦ Social Media Revolution 2 (Refresh)http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Resources continued - 3