Social Media as a Tool for Information Access, Stewardship, and Advocacy

Sharon L. Bostick, Ph.D.Dean of Libraries

University of Missouri - Kansas [email protected]

Mark Mattison, MPAAdvancement Officer

University of Missouri - Kansas [email protected]

2010 ALADN Conference - Santa Monica March 22, 2010

Social Media as a Tool for Information Access,

Advocacy, and StewardshipCase Study: UMKC Libraries

ABOUT UNIVERSITY OF MISSOURI - KANSAS CITY

• In the Middle of the Middle


• 1 of 4 Univ. of Missouri schools• Founded in 1933• Urban campus• 12 schools on two campuses• 50+ majors & programs• 3917 faculty/staff• 14,818 Students

• 63% undergraduate• 37% graduate• 993 international

• 96,068 alumni2009 data

ABOUT UMKC LIBRARIES

Branches:Health Sciences Library Dental LibraryMiller Nichols Library

Music Media LibraryMarr Sound ArchivesLaBudde Special Collections

(Leon E. Bloch Law Library)

“Virtual Library” - Online Resources


ABOUT UMKC LIBRARIES

MissionThe University Libraries is an essential partner in intellectual discovery, knowledge creation, and empowerment.

Discovery. Knowledge. Empowerment.Vision

The University Libraries is a national model of excellence, exemplified in its physical and virtual prominence as the academic and cultural hub of UMKC.

Values• We value and respect the individual• We value working together• We value the creation and preservation of information• We value the power of sharing knowledge


Findings:+ Highly-rated services + Exceptional staff - Invisibility

STEWARDSHIP & ADVOCACY


Strategic Planning• Survey Key Stakeholders

• Students• Faculty & Staff• Community members

Stewardship & Advocacy• TRADITIONALLY DEFINED: Strengthening relationships with existing donors

• Recognition, improved meaningful & ongoing communication• Educating & encouraging stakeholders to speak & act favorably on our behalf.

• EXPANDED DEFINITION: Initiate & cultivate relationships with future donors.• Cultivation & stewardship are inextricably linked.• Find & engage users and stakeholders where they live.• Multidirectional communication & education

• We are source of help, information, support.• We earn & appreciate reciprocated support.

COMMUNICATIONS PLANNING

Online Information Conference December 3, 2009

GOALS

1 - Raise visibility.

2 - Rebrand to update image• put a face on library services• emphasize human aspect and relevance.

3 - Tailor message and delivery to each stakeholder group.

YESTERDAY TODAY TOMORROW


RAISE VISIBILITY


REBRAND LIBRARIES

From Social Marketing Philanthropy Midwest Conference, Mark Logan, November 2009


SOCIAL NETWORKS

Facebook


Personal Page

Mascot Page

Library Fan Page

SOCIAL NETWORKS

Linked In


MEDIA SHARING


flickr

YouTube

SlideShare

MEDIA SHARING

WebCam


CONTENT & CONVERSATION


Twitter


Yammer

Libraries’ Wikis



Blogs



LibGuides


MONITORING TOOLS


Google Reader

Google Alerts




Survey Monkey


EXPANDING YOUR NETWORK


USAGE STATISTICS



CHALLENGES & NEXT STEPS

Challenges• Time• Changing technology• Measuring effectiveness

Next Steps• Enhance our Site

• Apps & Mash-ups• Text-a-Librarian• Virtual Tour• Mobile Site• Mobile App

• Educate, coordinate & collaborate with colleagues

INTEGRATE. INTEGRATE. INTEGRATE.


http://chrissociologyblog.blogspot.com/

UMKC LIBRARIES RESOURCESUMKC Libraries • Web Site – https://library.umkc.edu• News Blog - http://library.umkc.edu/blog/news-blog• Friends of the Library Blog - http://friends.library.umkc.edu/• Strategic Plan – http://library.umkc.edu/sites/library.umkc.edu/files/files/publications/ul-strategic-plan-2008-2013.pdf• LibGuides - http://libguides.library.umkc.edu/• Construction Web Cam - http://oxblue.com/pro/open/umkc/millernicholslibraryFacebook • group/”fan” page – http://www.facebook.com/UMKC.Libraries• admin/”friend” page - http://www.facebook.com/joeyrooYoutube page – http://www.youtube.com/umkclibrariesTwitter page –http://twitter.com/umkclibrariesSlideshare page - http://www.slideshare.net/UMKCLibrariesFlickr page – http://www.flickr.com/photos/umkclibrariesDelicious page - http://delicious.com/UMKCULibsLinked-In group page – http://www.linkedin.com/groups?home=&gid=2022465&trk=anet_ug_hm&goback=.ana_2022465_1244755346951_3_1

AddThis – http://www.addthis.com/SurveyMonkey – https://www.surveymonkey.comGoogle Alerts - http://www.google.com/alertsGoogle Reader – https://www.google.com/readerBit.ly - http://bit.lyYammer - https://www.yammer.comSocialOoph - http://www.socialoomph.com/Tweetdeck - http://tweetdeck.com/


https://library.umkc.edu/

http://library.umkc.edu/blog/news-blog

http://friends.library.umkc.edu/

http://library.umkc.edu/sites/library.umkc.edu/files/files/publications/ul-strategic-plan-2008-2013.pdf

http://libguides.library.umkc.edu/

http://oxblue.com/pro/open/umkc/millernicholslibrary

http://www.facebook.com/UMKC.Libraries

http://www.facebook.com/joeyroo

http://www.youtube.com/umkclibraries

http://twitter.com/umkclibraries

http://www.slideshare.net/UMKCLibraries

http://www.flickr.com/photos/umkclibraries

http://delicious.com/UMKCULibs

Social Media as a Tool for Information Access, Stewardship, and Advocacy

Education

library blog http

university libraries

twitterpage http

flickrpage http

youtubepage http

deliciouspage http

umkc libraries branches

library services