Social Media as a Gateway to Engagement

Introductions Mad Lib

My name is __________.                                   (proper noun)

My role in G2E is __________.                                            (noun, or adjective)

I feel __________ about using social media.                  (feeling word)

I'd like to learn about __________ today.                                                        (topic or idea)

Social Media as a Gateway to Engagement

Presented by Miriam BrosseauSocial Media Coalitions Manager

The Jewish Education Project

About Millenials• Technology is the norm (easier,

cheaper, greener) - it is an extension of who they are (75% on social media)

• The Internet has always been around and computers have always fit in backpacks

• Customization is expected (aesthetics, experiences)

• Seek meaning, believe they can change the world

Sources: http://www.hubmagazine.com/2010/04/meet-the-millennials-2/ ; http://jewpoint0.org/2011/11/millennial-generation-the-m-factor/; http://blogcdn.flowtown.com/blog/wp-content/uploads/2010/07/Millennials-7-16.png

Millenials as Parents

• 34% of Millenials already have children

• Parenting is increasingly a public experience (think mommy blogs)

What are Millennial parents' expectations?

Social Media = A way (medium) to get to people (social)

(Relational,2-way -- Not a Bulletin Board)

- 90% People, 10% Technology -

The Circle of Social Media

Listen

EngageMeasure/Adapt

What makes for "successful" engagement - with Millennial parents especially?

It starts on the inside...

1. Who Are You? Social Media Principle:TransparencyJewish Guiding Value: Hineini 

Why it is a "gateway to engagement": This is how you present yourself and say "here I am."  Transparency breeds trust, which is key to any community.

Examples: Jewish Futures

How can we engage more transparently? 

Fostering Transparency

Note: Take transparency one step at a timeBe cognizant of privacy/legal issues.

• Tell the story of the process, not just the product

• Share data• Admit mistakes - people (and

social media) are forgiving!• Celebrate success and give

credit where credit is due• What else?

2. How do you interact?Social Media Value: AuthenticityJewish Guiding Value: Tocho K'varo

Why it is a "gateway to engagement": When your interactions reflect on the outside what you are made of on the inside, you welcome others into your world and set the stage to let them to welcome you into theirs.

Example: The Pardes Institute Facebook PageHow can we engage more authentically?

Show, Don't Tell, Who You Are

• Topics and Ideas: if you care, share!• Language: tone, style, vocabulary (in-speak), etc.• Pictures and Video: connect faces and names, humanize• Share a story in moments• Other ways?

Your interactions should reflect and reinforce the values and personality of the organization. 

3. To what end?Social Media Value: Intention, Goal-settingJewish Guiding Value: Kavanah

Why it is a "gateway to engagement": When each interaction builds towards a collective goal and reflects and intention, your community will sense the momentum and may join you in your efforts.

How can we engage with more intention?

Set Your Vision

• Set short and long-term goalso Both quantitative and qualitativeo Reference your org's vision/mission statement

• Define your target audience• Focus, and involve other key players - "Do what you do

best, and network the rest."• Look at the system - no medium exists in a vaccuum • What else?

Intention

Transparency

Authenticity

Intention/Authenticity

Transparency

Intention

Critiquing Our Own Social Media

Look at our own spaces, think about how we are addressing transparency (who are we?), authenticity (how do we interact?), and intention (to what end?).  

Think about how the 3 principles of engagement are being expressed in:

• Words (questions, conversations and descriptions)

• Pictures (profile pic, event pics)• Videos• Timeline/activity

*We are NOT focused on number of fans/followers, but on how we are making our space more engagement-friendly.  

Remember: Social media = a way to get to people - think relational, not bulletin board.

Questions? Comments? Ideas?

Thanks, keep in touch, and have fun!

Miriam [email protected]

@miriamjayne