Social Media Social Networks laurelpapworth.com Laurel Papworth, Canberra Australia, Nov 2011 (streamed live to whole-of-Department Broadband, Communication and Digital Economy - check intranet for recording) Social Media: The Future of the Social Economy 1 Monday, 7 November 2011
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Social Media Social Networks
laurelpapworth.com
Laurel Papworth, Canberra Australia, Nov 2011(streamed live to whole-of-Department
Broadband, Communication and Digital Economy -check intranet for recording)
Social Media: The Future of the Social Economy
1Monday, 7 November 2011
Social Media Social Networks
laurelpapworth.com
ConnectNow CNow
wordle.net
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Social Media Social Networks
laurelpapworth.com
Laurel Papworth
•slides at http://slideshare.net/silkcharm•blog at http://laurelpapworth.com •email [email protected]•phone +61 (0)432 684992•Twitter @SilkCharm•iTunes Social Media Business podcast
reference
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http://laurelpapworth.com/monetizing-online-communities/
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ConnectNow CNow
wordle.net
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CAPITALISMcap·i·tal·ism/ˈkapətlˌizəm/
An economic and political system in which a country's trade and industry are controlled by private owners for
profit.
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Hmmm, what shall we buy today?
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ideasproutsmarketing
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ScrapeTV
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ScrapeTV
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ScrapeTV
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What is money? Real Money?What is a digital product?
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What is money? Real Money?What is a digital product?
All currency is a virtual representation for a transaction
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100,000 years ago we had “gift economies”
When barter did occur, it was usually between either complete strangers or potential enemies.
Today: we have gift economies again - though we “pay” in thankyou’s, ratings, favourites,
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$$$ value of a TwitterTweet or Facebook Share
Chompon: Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2
Eventbrite: Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average)
Just Giving: Facebook Share (6 needed per donation) $8 per like.
More here http://laurelpapworth.com/what-is-the-value-of-a-tweet-or-facebook-fan/
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$AUD 1,300,000
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Cost of Inaction
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Your Community is Calling You
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.... are you listening?
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.... are you listening?
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2005 $166,000 in sales2007 $26 million2008 $88 million, $1m a month revenue 50 employees, 120k S, 650k M2009 $200 million $15 million revenue (3.5% )2010 $273 million Sales. 5 million M2011 $1 billion sales, 30-50 million revenue, 6.9 S
Etsy
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Social Media Social Networks
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Laurel Papworth
•slides at http://slideshare.net/silkcharm•blog at http://laurelpapworth.com •email [email protected]•phone +61 (0)432 684992•Twitter @SilkCharm•iTunes Social Media Business podcast
reference
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