The University of Sydney Page 1 Social Media and Research Presented by A/Prof Julie Leask, School of Public Health and NCIRS Dr Cameron Webb, NSW Health Pathology & Marie Bashir Institute of Infectious Diseases and Biosecurity How can social media help ECRs?
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The University of Sydney Page 1
Social Media and Research
Presented by
A/Prof Julie Leask, School of Public Healthand NCIRS Dr Cameron Webb, NSW Health Pathology & Marie Bashir Institute of Infectious Diseases and Biosecurity
How can social media help ECRs?
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Image: Kheng Guan Toh - Fotolia
What is social media?
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What are your objectives as an Early Career Researcher?
What do you want to achieve? What skills do you need? How can you identify mentors
and networks? How might social media be used
in your research? How can you translate your
research into policy or practice?
Image: Cameron Webb
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What are the platforms?
“A group of Internet-based applications that … allow the exchange of user-generated content”. (Kaplan 2010)
Source: http://www.foodiggity.com/social-media-explained-with-donuts/
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YouTube
Tumblr
TripAdvisor
Tinder
Snapchat
MySpace
Google Plus
0 2 4 6 8 10 12 14 16
Statistics compiled by SocialMediaNews.com.au for May 2015
Number of unique visits to websites by Australians in May 2015 (millions)
How many people use the different social media platforms?
Image source: http://www.lisalarter.com/blog/why-are-you-
using-social-media/
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What is social media? Facebook
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What is social media? Blogging (e.g. Wordpress)
Free space online to share ideas and perspectives
Rapid publication Can complement scholarly
publications Easily accessible by public and
potential collaborators User friendly interface Access to metrics on readership,
sharing and audiences
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Timely opportunities and widely accessible
Leask J (2015) Can social media increase the exposure of newly published research? Human Factors https://julieleask.wordpress.com/2015/04/11/will-stopping-vaccine-objectors-from-accessing-payments-have-its-desired-impact
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What is social media? YouTube
Video sharing & comments Channels Technical considerations Fast growing reference source
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What is social media? Instagram
Picture sharing & comments Growing popularity Smartphone specific (mostly) “Networking” limited opportunities More broadcast, less conversation Easily integrated into other
platforms
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Centers for Disease Control [@cdcgov]
Can you make Instagram work for public health?
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Network of users that send short public messages
Growing popularity amongst academics and journalists
Increasingly integrated into mass media
Free and available on many platforms
Available online without joining
What is social media? Twitter
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Term What is it? Example
TweetMessages sent by users up to
140 characters
HashtagCollect a series of tweets
around a specific topic
RetweetA tweet by one user resent by
one or more other users
MentionWhen one user includes
another user in their tweet
Some Twitter terminology to get your started…
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Twitter v. Facebook for researchers
van Noorden (2014) Online collaboration: Scientists and the social network. Nature 512: 126–129
Twitter Facebook
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Curated accounts
Health and medical researchers
Lots of respected scientists already there!
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• Connection with colleagues (international)• Connection with institution (awareness)• Connection with community (public health)• Identify collaborators (participants & specimens)• Enhance crowdsourcing• Networking at conferences (actual & virtual)• Create voice of authority (mass & social media)• Your “social media activity” as research itself• It can be a productive distraction!
Social media and researchHow can social media help me as a researcher?
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Connecting conversations and amplifying voice
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Social media increasingly integrated into conferences
Image: Cameron Webb
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Crowdfunding
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Social media and academic impact
Webb CE (2013) Can social media increase the exposure of newly published research? Mosquito Research and Management http://cameronwebb.wordpress.com/2013/06/05/can-social-media-increase-the-exposure-of-newly-published-research//
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A case study: Social media and public health
• Much interest in “mosquito repellent bands” within community wary of topical repellents
• Very little information via NSW Health
• Study published in 2009 in “General and Applied Entomology” (limited readership)
• Wrote about it on blog in 2014
• Currently most read article (~60k views)
• Most common point of contact for blog
• Could it shape health authority policy?
Social media and public health
Webb CE (2014) From publication to the public: Can blogging scientific papers stop people getting sick? Mosquito Research and Management http://cameronwebb.wordpress.com/2014/08/21/from-publication-to-the-public-can-blogging-scientific-papers-stop-people-getting-sick/
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Professionalism•Professional code of practice (policy?)•Confidentiality•Internal yardsticks•External yardsticks, eg, a ‘buddy’•Separating platforms eg, Facebook = personal
Time commitment•It varies – you choose the investment•Takes time to build momentum in some platforms (be patient & persistent)•Time trade-offs (“productive” distraction?)•Integrate into your day (eg, coffee, bus trips)
Risks to self and others
•De-individuation•Bullying and harassment exists in some areas•Risk manage
Issues to consider
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THANK YOU
Dr Cameron WebbNSW Health Pathology and University of SydneyTwitter: @mozziebitesBlog: www.cameronwebb.wordpress.com
A/Prof Julie LeaskSchool of Public Health and NCIRS Twitter: @julieleask Blog: www.julieleask.wordpress.com
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