Social Media and Recruiting

• No other medium relays the Culture and Employer Brand like employees on social media.

• Employer Brand: Perceptions and beliefs about organization held by both current & potential employees.

• Building Bridges- This is the opportunity to connect, engage and brand.

Social Media & Company Culture

Awareness What the company is actually like.• What’s great about working

there.• What should a candidate choose

you over the competition• What does the career path look

like?

Attitudes

Attributes

Perspective

Social Recruiting is NOT Posting Jobs and Press ReleasesPosting job openings on Facebook, Twitter, and LinkedIn is not Social Recruiting – it’s simply posting jobs on social networking sites.

Job posting is job posting – there’s nothing “social” about it, regardless of where the jobs are posted.

• Social Currency: We share what makes us look good. - People care about how they look to others, give something that makes them feel smart, cool and in the

know.• Triggers: We share what’s at the top of our minds.

- __________ makes people think of my organization.• Emotion: We share what we care about.

- Pride, security, happiness, relief, awe, excitement, anger, humor…• Public: We imitate what we see people around us are doing.

- Make sure people can see themselves there.• Practical Value: We share things that have value to others.

- People share content that is incredibly useful.• Stories: We share stories, not information.

- People find it easier to remember stories than facts, so find stories to share.

What to share.Social media is not a billboard it is a conversation. Recruiters/Sourcers should NOT only be posting jobs but sharing more content that will engage potential candidates, including things like:

To successfully recruit talent via Social Media, recruiters should focus more on marketing their companies as great places to work, and a little less on throwing contextless job openings at their followers.

More Examples of Content Curation - Things to talk about: (Not exactly in this order) Random and pertinent holidays Industry Gossip/Tech/Innovation- Latest and greatest technology Jobs; more about the perks Self Events – upcoming industry conferences or trade shows…attending or not as long as

industry specific Fun Stuff, i.e., animals Social Causes Local News / GEO Specific News

Level of Engagement

#Cisco #CompanyofEveryone #CiscoRocks #JoinTheEffort #LeadingTheWay #Diversity is good for business. 140 characters or less. Favorite Tools:

Bufferapp.com Scoop.it

Google AlertsNews360

Trending #’sSopularity.com

Twello.com