Social Media and Public Health James Garrow Philadelphia Department of Public Health
May 07, 2015
Social Mediaand Public
Health
James GarrowPhiladelphia Department of Public Health
Overview· All about today
‐ Statistics‐ Networks
· All about tomorrow‐ Ephemerality‐ Engagement
· Let’s get started
Statistics: the lay of the land
· Facebook‐ 71% of online Americans (85% of US is
online)‐ 63% of users check it daily‐ 40% check multiple times per day
· Twitter‐ 18% of online Americans have an account‐ 46% of users check it daily‐ Huge media following, mostly mobile use
Statistics: the lay of the land
· Instagram‐ 17% of online Americans have an account‐ 57% of users check it daily‐ Mobile only
· Pinterest‐ 21% of online Americans have an account‐ 23% of users check it daily‐ Use HIGHLY correlated with women (4:1)
Statistics: typical users
Networks: state of the art
· Twitter· YouTube· Blogs
Networks: Twitter
Networks: YouTube
Networks: blogs
http://blogs.cdc.gov/publichealthmatters/2011/05/preparedness-101-zombie-apocalypse/
What’s Next: ephemerality
· Snapchat· Whisper· YikYak· Tinder
What’s Next: Snapchat
What’s Next: Whisper
What’s Next: YikYak
What’s Next: Tinder
What’s Next: engagement
· Real, live, two-way conversations· The public as partners· Telling our story
What’s Next: conversations
What’s Next: conversations
What’s Next: conversations
What’s Next: partners
This year? Babies!
What’s Next: stories
Let’s Get Started· Figure out goals· Find heroes
‐ External AND internal· Play around (in private, if necessary)· Collaborate
Thank You· Q&A· More info later:
‐ about.me/jgarrow‐ @jgarrow