Social Media Social Media The Key to the 2010 Elections Diane K. Danielson Founder, Downtown Women’s Club VP of Business Development, Convengine
May 26, 2015
Social MediaSocial MediaThe Key to the 2010 Elections
Diane K. DanielsonFounder, Downtown Women’s Club
VP of Business Development, Convengine
Social Media: StaffingSocial Media: StaffingStaffing = Social Media
ChampionTreat staff and volunteers like
grownups
Social Media: FundraisingSocial Media: FundraisingMoney Bombs have a sense of
urgencyGeared to lower donors
Social Media: FundraisingSocial Media: Fundraising
Social Media: FundraisingSocial Media: Fundraising
Make the most of your Thank You’s•If they donate, ask them to volunteer•If they volunteer, ask them to donate•Capture communication info
Social Media: AdvertisingSocial Media: AdvertisingEyeballs are eyeballs & these are
free
Social Media: AdvertisingSocial Media: AdvertisingOnline ads:
◦Cap costs◦Test messages◦Target demographics
• Insert your Facebook Page
• Also, limit by language and/or interests
Social Media: Social Media: CommunicationCommunication
SMSbankingVirtual
handshakesLogistics
Social Media: Field Social Media: Field OperationsOperationsHow to volunteerEvent announcementsWhere to get signs?Online avatars and bannersGOTVAsk to: donate, volunteer, be part
of online rapid response team.
We want to help, but how?We want to help, but how?
Does social media matter?Does social media matter?
Does social media matter?Does social media matter?
Twitter: Free Public Twitter: Free Public RelationsRelations
Twitter: Free Public Twitter: Free Public RelationsRelations
@swiftcurrentllc = 239 followers@NorsU = 4,106@Scarlett156 = 551@PatriotinMA = 760@Evanslynne = 2,465TOTAL: 8,121 (in 5 min.)#MA2010 followers = ????
@ntsongas= 103 followers@gosox5555= 77TOTAL: 180 (in 3 days)
Twitter: Advancing IssuesTwitter: Advancing IssuesHashtags
◦#MA2010◦#P2◦#41STvote◦#HCR◦#oilslick◦#electwomen
Make things “retweetable”Reciprocity works
Social media alone is not Social media alone is not enoughenoughOhio U.S. Senate candidate
Jennifer Brunner raised approx. $230,000
Rival Lee Fisher raised approx. $2,300,000
Social media can’t fix it all Social media can’t fix it all ……
Polls had Fisher at a 20-point win.
Brunner closed it to a 10-point spread.
But what were the compelling issues? Cultural barriers?
But social media certainly But social media certainly helps. helps. To win you need:
◦Money◦Name recognition; and a◦Compelling issue
Social media helps with all three.◦Brown & Obama = only had compelling
issues but used social media to spread the word and obtain the other two.
◦Clark & Golnik = have compelling issues & are using social media well.
◦As for Fisher …. I hope he has at least $300,000 of that $2.3 million dedicated to social media.
Thank You!Thank You!
Diane K. DanielsonFounder, Downtown Women’s Club
VP of Business Development, Convengine
Twitter: @Downtownwoman or @DKDpolitics