- 1. Presented by Craig Thomler August 2010 Social media &
Gov 2.0 inAustralian Government
2. Who am I? 3. The goals today
- Internet use in Australia
- Importance of social media to government
- Guidance for Gov 2.0 / social media use in the Australian
government
- Examples of Gov 2.0 / social media approaches at Health
4. But first name this network.
- Allowed near-instantaneous transmission of news and information
around the world
- Connected people globally, allowing them to maintain
long-distance social and professional relationships as never
before
- People did business deals using it
- People met, fell in love and got married using it
- It was used to catch murderers and command armies
- Conmen used it to solicit money and run scams
- It forced gaming and finance industries to reinvent
themselves
- It destroyed many industries, and created new ones
5. Samuel Morses electric telegraph (1838) ( http://
en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg ) 6. The
electric Telegraph
- First used to catch a murderer in the UK in 1837:
- A MURDER HAS GUST BEEN COMMITTED AT SALT HILL AND THE SUSPECTED
MURDERER WAS SEEN TO TAKE A FIRST CLASS TICKET TO LONDON BY THE
TRAIN WHICH LEFT SLOUGH AT 742 PM HE IS IN THE GARB OF A KWAKER
WITH A GREAT COAT ON WHICH REACHES NEARLY DOWN TO HIS FEET HE IS IN
THE LAST COMPARTMENT OF THE SECOND CLASS COMPARTMENT
7. Internet use in Australia 8. Source:
http://about.sensis.com.au/IgnitionSuite/uploads/docs/2009_Sensis_e-Business_Report.pdf
Australias internet experience 9.
- Nielsen Online says Australians spent 6 hours and 25 minutes
using social media sites in February 2010, 2 minutes less than
Italians and more than the British, Americans, Spanish, Germans or
Japanese.
- Melanie Ingrey, Research Director for Nielsens online business:
Incredibly, nearly nine in 10 (86%) of Australians online are
looking to their fellow Internet users for opinions and information
about products, services and brands
Sources: http
://mashable.com/2010/03/19/global-social-media-usage/
http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/
Australias internet experience 10. Australias internet experience
Source:
http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/
11. Is social media importantto Australian government? 12.
Source:Hitwise March 2010 -www.hitwise.com The government
experience Trends 13. Source:Hitwise June 2010 -www.hitwise.com The
government experience Trends 14.
- Over 230 online consultations (more than 180 through one
company Bang the Table)
- Over 200 Departmental Twitter accounts
- Over 50 agency blogs (all levels of government)
- Over 30 agencies using YouTube
- Three mash-up competitions (Federal, NSW & Vic)
- Over 50 Federal parliamentarians using Twitter including Prime
Minister, Opposition Leader plus a variety of state and local
members, including 5 state Premiers
Australian Gov 2.0 in action 15. Australian Gov 2.0 in action
16. Click on the images above to visit each website Australian Gov
2.0 in action 17. And Gov 2.0 outside government. Source:
http://government20bestpractices.pbworks.com/Australian+election-related+sites
For the election alone! ABC Campaign Pulse Google Student Voice ACF
environment election scorecard MyPolitician Aussies voteNTEU higher
education scorecard Australia2 Our Say Buzzelection Politics
BriefEFA Election guide SMH Vote-a-matic Election10 The Social
Election 2010 Election Blackout Twit wormElection leafletsVisual
Democracy ElectionWIRE What Do You Think Google Federal Election
2010 map 18. Guidance for use of Gov 2.0and social media in
theAustralian government 19.
- APSC Circular 2009/6 : Protocols for online media
participation
- Gov 2.0 Taskforce Final Reportaccepted by theAustralian
Government in their response
- MAC Innovation Report Empowering change: Fostering innovation
in the Australian Public Service
- Secretary PM&C Ahead of the Game:Blueprint for the Reform
of Australian Government Administration
- Freedom of Information Amendment (Reform) Act 2010
andAustralian Information Commissioner Act 2010
- Open Government Declaration
- Not to mention state and local government support
Australian Gov 2.0 planks 20. Government guidelines exist
- APSC Circular 2009/6: Protocols for online media
participation
- Web 2.0 provides public servants with unprecedented
opportunities to open up government decision making and
implementation to contributions from the community. In a
professional and respectful manner, APS employees should engage in
robust policy conversations . Equally, as citizens, APS employees
should also embrace the opportunity to add to the mix of opinions
contributing to sound, sustainable policies and service delivery
approaches .Employees should also consider carefully whether they
should identify themselves as either an APS employee or an employee
of their agency.
21. Discussion & Questions? (Dont be shy!) 22. Presented by
Craig Thomler August 2010 Social media & Gov 2.0 inAustralian
Government