Social Media and Fundraising: Using Facebook Munindra Khaund
Social Media and Fundraising: Using FacebookMunindra Khaund
Agenda
Adults and Social Networks Social Media and Charitable Organizations Facebook
Pages and Groups Samples and Guidelines Non-Profit Organizations on Facebook Facebook Pages: Building Your Community Planning Your Outreach on Facebook Facebook: Guidelines Facebook: Ads
Resources Conclusion
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Adults and Social Networks*
35% of American adults have a profile in a social network 65% of American teens use social network
89% use their online profiles to keep up with friends 57% use their profile to make plans with friends 49% use them to make new friends
* Adults and Social Network Websites, Per Internet and American Life Project
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Social Media and Charitable Organizations 89% of charitable organizations using at least one form
of social media 79% of charities using either social networking or
video blogging Video is up by 38% Social networking is up by 47%
81% responded that social media is “somewhat important” for the future
45% responded that social media is very important to fund raising
Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities, Center for Research Marketing
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Facebook: Pages and Groups
Pages Available to public and
indexed by search engines Add applications Review statistics
Updates are not the same as messaging members in a Group
Groups Message entire Group
Control enrollment
Only visible to members
Cannot add applications
No statistics
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Non-Profit Organizations on Facebook
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Facebook Pages: Building a Community
Post and send updates Status updates
Post events Upcoming events
Add images and videos From events
Advertise Social ads
Add applications FBML, Causes
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Planning Your Outreach on Facebook
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Facebook: Guidelines
Branding Updating content Use photos, videos, links Use Apps correctly Encourage interaction Put something in the basket Connect and integrate: Flickr, Twitter, YouTube Why should I become a fan?
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Facebook: Ads
Business or brand - to promote a product or service 100% branded by the advertiser Link to a page, application, or external website
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Resources
Facebook Pages | Facebook How to Use Social Media for Social Change The Facebook Marketing Toolbox
So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!
A Facebook App for Every Occasion… Even Recruiting
Colleges and Universities Adopt Social Media to Recruit and Research Potential Students
How Not to Lose Face on Facebook, for Professors
Social Media Strategy: Athletes for a Cure
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Conclusion
It’s about the donors Being loyal to donors Remember the power of a photograph Engage and connect online Ask your “friends” to ‘enlist friends’ Establish guidelines and have a plan
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