Social media and education

Social Media And Education

Colleen PoliceSocial Media Marketing

Final ProjectFall 2012

Social Media and Higher Education

Schools use Facebook and Twitter to promote themselves as well as recruit students

High school students now use social media in their college search

68% of students use social media to research schools

38% use it as a resource when deciding where to enroll.

55% use Facebook to research a school’s background.

Maintaining accounts that allow for conversations between the school and prospective, current, and former students is important for promoting the university's culture.

Tonight’s homework: Facebook?

Facebook and Twitter are becoming part of the classroom experience.

91% of college faculty engage in social media as part of their work, as opposed to 47% in other industries.

Professors are becoming more social media-savvy.

An example of social media in the classroom

http://www.youtube.com/watch?v=t1szz0KRzh0

Other ways teachers can use social media in their classrooms…

Create a Twitter feed for class so you can tweet about upcoming assignments, events, etc.

Connect with other schools, classrooms, teachers to build a community and increase communication.

Record lessons and put them on youtube so students can review them

Create a class blog for students to share ideas, ask for help and build community with each other

Social media as a resource for teachers

Teachers can use sites like Pinterest to share ideas for their classroom.

Why use social media as a learning tool?

Social learning theory- studies show that people learn most effectively when they interact with other learners.

Facebook, Twitter, blogs can become “virtual study group”.

Social media can attract young learners

Allows for engaging classroom activities where students can interact and share ideas with each other.

More pros…

Enhances student engagement—student may be more comfortable commenting on Facebook or a blog then in class.

Improve communication between students and teachers

Prepares students for successful employment—use LinkedIn to make contacts, follow businesses on Facebook to hear important developments in their field.

There’s always a downside…

Social media can be a distraction during class, especially for younger students.

Cyber-bullying. Discourages face-to-face

communication. Students could be viewing material

that is inappropriate for the classroom-especially for younger students.

Privacy issues and parental concerns.

References

Lepri, Kate. “Twenty-Five Ways Teachers Can Integrate Social Media Into Education.” http://edudemic.com/2012/07/a-teachers-guide-to-social-media/

Lytle, Ryan. “High School Students Increasingly Use Social Media For College Search.” http://www.usnews.com/education/best-colleges/articles/2012/09/28/high-school-students-increasingly-use-social-media-for-college-search

Lederer, Karen. “Social Media In The Classroom”. http://campustechnology.com/Articles/2012/01/19/Pros-and-Cons-of-Social-Media-in-the-Classroom.aspx?Page=2

Tomaszweski, Jason. “Study Suggests Benefit to Social Media In The Classroom”. http://www.educationworld.com/a_curr/study-suggests-social-media-has-place-in-classrooms.shtml

Jagodowski, Stacy. “Privacy vs. Publicity.” http://www.edsocialmedia.com/2012/11/privacyvspublicity/