Social media and disruption

Kellogg Rural Leaders social media

and disruption

Chairperson

Dorje McKinnon

www.vajra.co.nz

Social media• Perceptions• User types• Why it’s used• Measures• Costs• Fit to plan

Disruption

Tools

Perception

Who in NZ?• 92% of adults• 100% of professionals including

government officials, business managers and executives and farm owners and managers now have a smartphone• 86.7% of business proprietors and self-

employed have smartphones

• Ref https://www.horizonpoll.co.nz/page/419/look-whos-go

Top NZ sites by use1Google.co.nz 9Bing.com 17Msn.com2Youtube.com 10Live.com 18Twitter.com3Facebook.com 11Nzherald.co.nz 19Reddit.com4Google.com 12Diply.com 20Newzealandgirls.co.nz5Trademe.co.nz 13Anz.co.nz 21Theladbible.com6Yahoo.com 14Amazon.com 22Tvnz.co.nz7Stuff.co.nz 15Asb.co.nz 23Outbrain.com8Wikipedia.org 16Westpac.co.nz 24Putlocker.is

25School.nz

• Source http://www.alexa.com/topsites/countries/NZ

Top NZ sites by use 2

• Source http://www.alexa.com/topsites/countries/NZ

28LinkedIn.com29Instagram.com30Pinterest.com42Tumblr.com

User types

Personal user

Professional user

Representative user

You are the product

Facebook analytics

Facebook analytics posts

Facebook analytics people

Facebook ad targeting

Facebook ad targeting 2

Facebook ad targeting 3

LinkedIn ad targeting

Twitter analytics

Influence analytics

Costs

• A cautionary tale loss and understanding

Why use it?Professional user:

Representative user:

Effective use• What is your 5 year vision ?• What objective or goals gets you there ?• Which social media tool is best for those goals ?• What measure is best ?

Social media• Perceptions• User types – personal, professional, representative• Why it’s used – audience, awareness, good• Measures – must relate back to business fundamentals• Costs – time, understanding, crisis management• Fit to plan – only do the things that help you move forward

Future disruption

Msg apps

• Reference http://www.businessinsider.com/the-messaging-app-report-2015-11?IR=T

WeChat

WhatsApp

Facebook Messenger

Msg app references• Why mobile messaging is big

http://www.campaignlive.com/article/next-frontier-mobile-advertising-messaging-apps/1378517• How to run a successful mobile messaging app campaign

https://www.searchenginejournal.com/the-ultimate-guide-to-whatsapp-marketing/161221/ • Information about NZ social media

http://socialmedia.org.nz/category/new-zealand/

Artificial intelligence

Exponential problems

Artificial Intelligence the problem

Source: http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html

Artificial Intelligence - the problem 2

Source: http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html

John Deere AI

AI local

AI local 2

Photo recognitionDylan Barrett

Photo recognition 2Dylan Barrett

Wolfram language image id project

Artificial intelligence in Ag

http://smartmachines.bluerivert.com/ Video

Help ?

RuralVoice

Tracta

Dorje McKinnonwww.vajra.co.nz@dorjem

Photo credit• https://www.flickr.com/photos/jasonahowie/7910370882; • https://www.flickr.com/photos/atgeist/9719172427; • https://upload.wikimedia.org/wikipedia/commons/8/8c/

Illustration_at_page_201_in_Europa's_Fairy_Book.png• https://upload.wikimedia.org/wikipedia/commons/3/31/

Cathedral_Square_2402.jpg; • http://hdwallpicx.com/wp-content/uploads/2015/03/ex-machina-

wallpapers-hd-1080p-1920x1080-desktop-04.jpg• http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html • http://smartmachines.bluerivert.com/