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Social TV Sept 2009 laurelpapworth.com wordle.net Monday, 28 September 2009
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Social Media And Building Tv Audiences Communities

Jul 15, 2015

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Laurel Papworth
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Page 1: Social Media And Building Tv Audiences Communities

Social TV Sept 2009

laurelpapworth.com

wordle.net

Monday, 28 September 2009

Page 2: Social Media And Building Tv Audiences Communities

Social TV Sept 2009

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reference

Social Media Evolution

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One-To-Many Locked Down

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Content

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Content - Assets -Distribution - Living

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Content - Assets -Distribution - Living

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Content - Assets -Distribution - Living

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Social TV Sept 2009

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Content - Assets -Distribution - Living

Monday, 28 September 2009

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Content - Assets -Distribution - Living

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Engaging with distributed Audiences/communities

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reference

Building Trust and Reputation Online

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Communities

reference

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Communities

reference

Purpose Values

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Communities

reference

Purpose Values

Places Tools

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Social TV Sept 2009

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Communities

reference

Purpose Values

Places Tools

Identity & Trust

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Communities

reference

Purpose Values

Places Tools

Identity & Trust

Roles and Lifecycle

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Communities

reference

Purpose Values

Places Tools

Identity & Trust

Roles and Lifecycle Leader & Influencers

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Communities

reference

Purpose Values

Places Tools

Identity & Trust

Roles and Lifecycle Leader & Influencers

Rules of Engagement

Monday, 28 September 2009

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Social TV Sept 2009

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Communities

reference

Purpose Values

Places Tools

Identity & Trust

Roles and Lifecycle Leader & Influencers

Rules of Engagement

Rituals

Monday, 28 September 2009

Page 28: Social Media And Building Tv Audiences Communities

Social TV Sept 2009

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Communities

reference

Purpose Values

Places Tools

Identity & Trust

Roles and Lifecycle Leader & Influencers

Rules of Engagement

Rituals

Events

Monday, 28 September 2009

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Communities

reference

Purpose Values

Places Tools

Identity & Trust

Roles and Lifecycle Leader & Influencers

Rules of Engagement

Rituals

Events

Swarms and Tribes

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over time

Measuring Reputation

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over time

Measuring Reputation

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over time

Measuring Reputation

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over time

Measuring Reputation

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Trigger Street

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Spreadability

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Content

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Insights

reference

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Augmented Reality

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Artificial Intelligence

reference

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Title of Slide

reference

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Title of Slide

reference

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Open API

reference

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The widget economy

•Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API.

• Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million.

•eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually.

reference

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Laurel Papworth

•slides at http://slideshare.net/silkcharm•blog at http://laurelpapworth.com •email [email protected]•phone +61 (0)432 684992•Twitter @SilkCharm

reference

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Title of Slide

•Bullets•test•test•tes•tes

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Section Header

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Title of Slide

•Bullets•test•test•tes•tes

reference

Section Header

Monday, 28 September 2009