Social Media and Branding for Parents of Teens

Gary Kayye, [email protected]

SOCIAL MEDIASECRETS

FOR GETTING INTO

College

@NMTIFAMP @BrandingOfMe @gkayye

social media and branding for teen parents - March 5, 2015

social media and branding for teen parents - March 5, 2015

social media and branding for teen parents - March 5, 2015

THE DAY

January 15, 2009

social media and branding for teen parents - March 5, 2015

social media and branding for teen parents - March 5, 2015

JUSTINESACCO

social media and branding for teen parents - March 5, 2015

TITLE TEXT

social media and branding for teen parents - March 5, 2015

BREANNA MITCHELL

social media and branding for teen parents - March 5, 2015

social media and branding for teen parents - March 5, 2015

ALEX(FROM UNC)

social media and branding for teen parents - March 5, 2015

Oops!

social media and branding for teen parents - March 5, 2015

Gary Kayye, [email protected]

BRANDING FOR

TEENS

social media and branding for teen parents - March 5, 2015

HOW?CLEAN-UP

&BUILD-UP

social media and branding for teen parents - March 5, 2015

COLLEGE ADMISSIONS•Step 1: Eliminate the non-qualifiers - the ones that shouldn’t have applied

•Step 2: Evaluate test scores to eliminate a pile of applicants

•Step 3: Differentiate by hand

social media and branding for teen parents - March 5, 2015

social media and branding for teen parents - March 5, 2015

WHAT NOT TO DO…•Understanding the NOT is as important as the DO.

•Social Media is PUBLIC = everyone could see it somewhere.

•Teens love to tell people things they’re not supposed to know.

social media and branding for teen parents - March 5, 2015

ADMISSIONS HUMAN RESOURCES

social media and branding for teen parents - March 5, 2015

WHAT ARE TEENS USING

social media and branding for teen parents - March 5, 2015

INSTAGRAM • #1 App for <19

• Photo Sharing

• Very Public but can be private

• Stays until deleted

• Very effective photo journaling (college)

social media and branding for teen parents - March 5, 2015

SNAPCHAT • #2 App for <19

• Photo Sharing / Sexting

• 10 Second Photos & 15 second videos that disappear

• But, 3rd party apps capture them & screen shots?

social media and branding for teen parents - March 5, 2015

ASK.FM• #3 App for <19

• Anonymous comments and questions posed to your friends and followers

• Cyber bullying

social media and branding for teen parents - March 5, 2015

KIK• Top 5 App for <19

• Anonymous and ID chat

• One on one and group chat and sexting

• Easy to be anonymous

social media and branding for teen parents - March 5, 2015

FACEBOOK• Top 10 App for <19

• Who am I?

• The White Pages of the world

• Very effective recruiting tool

• Everyone uses it

social media and branding for teen parents - March 5, 2015

WHAT’S APP• #1 Texting App in the world

• ID’d texting

• Most USA don’t use, yet

• Everyone on Facebook has one

social media and branding for teen parents - March 5, 2015

IMESSAGE• #1 Texting App in the USA

• Built-in to cell phones

• Integrated with FaceTime

• Everyone has it - parents

social media and branding for teen parents - March 5, 2015

TWITTER • #1 News App in the world

• Teens get it around 17

• Public and Private sharing all about me (and my opinions)

• Even if private, followers see it and can be forwarded

• Colleges monitor it

social media and branding for teen parents - March 5, 2015

VINE• Videos for Twitter

• Looped

• Integrated with a Twitter Account

social media and branding for teen parents - March 5, 2015

TINDER• #1 Match Dating App in USA

• For teens: considered a hook-up app

• Location-based

social media and branding for teen parents - March 5, 2015

LINKEDIN• A dynamic resume

• Lowered age to 13 in 2014

• Perfect way to collect and manage job and teacher contacts

• Colleges are using it

• Allows for online digital portfolio of accomplishments

social media and branding for teen parents - March 5, 2015

FACETIME• Video chatting

• Be careful - for obvious reasons

• >2000% growth in teens in last year

social media and branding for teen parents - March 5, 2015

THE NEW NORMAL•Sexting is considered normal •Expressing yourself to our “friends” is considered normal (but, we only had 6 friends - Teens avg. 440 friends)

•Cyberbullying happens every day

social media and branding for teen parents - March 5, 2015

ALWAYS ONE STEP AHEAD OF YOU“MY GENERATION IS DIFFERENT”

4 YEARS + 28 CLASSES + ONE BAD POST=

REJECTION LETTER

social media and branding for teen parents - March 5, 2015

What to Do?CLEAN-UP

&BUILD-UP

social media and branding for teen parents - March 5, 2015

CLEAN-UP•OBVIOUS: Get rid of anything not helpful (photos and text)

•Profile pic needs to reflect personality •Think before posting: “Is this helpful?” •Consistency & Recognizeability

social media and branding for teen parents - March 5, 2015

BUILD-UP #1•The keys to DIFFERENTIATION:

•Facebook •Twitter •LinkedIn •Google+

social media and branding for teen parents - March 5, 2015

GENIUS: Do it for them!

social media and branding for teen parents - March 5, 2015

BUILD-UP #2

social media and branding for teen parents - March 5, 2015

TAVI

Blogs about Tween Fashion

social media and branding for teen parents - March 5, 2015

RUBY KARP

Blogs about summer camp, sports, self-confidence tips

social media and branding for teen parents - March 5, 2015

JULIE ZEILINGER

Blogs about college, fratparties, financial aid & rights

social media and branding for teen parents - March 5, 2015

SPENCER TWEEDY

Blogs about music that he likes and dislikes

social media and branding for teen parents - March 5, 2015

TO DO LIST•You don’t have to be famous but, being found matters!

•Help them control their on-line image •Coach them •Don’t make that ONE big mistake

social media and branding for teen parents - March 5, 2015

Gary Kayye, [email protected]

@NMTIFAMP @BrandingOfMe @gkayye

social media and branding for teen parents - March 5, 2015