Social Media and Adult Day Programs, Denver, MS Alliance 2011

Social Media and Adult Day Programs

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Why invest in Social Media?

1. Because social media is happening whether your organization is participating or not.

1. Interactions with consumers are no longer confined to mail, e-mail, in=person meeting, or the telephone.

2. Happy and unhappy consumers can let the world know how they feel instantaneously.

2. Reputation Management-Ability to respond quickly.

3. Brand Influence-Not just a webpage or print media world.

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Why invest in Social Media?

• What is Social Media?

▪ Web based platforms that transmit content at a peer-to-peer level (e.g., e-mail, blogs, video, streaming content)

▪ Allows different level of interactions (direct comments, creating content, “stalking” or “lurking”

▪ Communication occurs in real time

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Why invest in Social Media?

▪ Facebook started in 2004, and as of 2011 has 800 million active users.

▪ Twitter started in 2006 and is a microblogging service that allows 140 characters or less with 200 million users

▪ Youtube is a video sharing website started in 2005 where users can upload and share videos, view videos, comment, with more than 2 billion videos a day

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Why invest in Social Media?

• Social media participation can serve many outcomes for a business.  The key with measuring Social Media ROI is to identify specific goals, build a strategy and execute either a full program or a pilot with the ability to measure outcomes.  

• Those outcomes have value and the goals/measurement piece is the first step.

• Identify a strategy, create a calendar, and design content and set goals.

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Why invest in Social Media?

Ability to respond quickly to complaints: This complaint has gone unanswered for nearly two years.

“I think I can feel death creeping up on me as I write this...” It's SOOOOOO gross. Like something in a horror movie. I'm about to walk out to my car to get my own blankets because this bed is so gross I don't even want to imagine how many people are brought here to be murdered. DO NOT STAY HERE. My wife and I are gonna go get tested for HIV because of this bed.also the WiFi blows.

• Trip Advisor Budget Saga Motel

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Why invest in Social Media?

• Reputation Management

▪ Influence

▪ Interact• Duluth Pack

▪ Invest Time• Interactions are no longer

private whether positive or negative.

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Why invest in Social Media?

• Brand Influence

▪ Companies realize people want personal attention.

▪ Interact with you in a personal way you are more likely to return and develop loyalty.

▪ Honda• Interactions are 75% of the goal and “marketing” is

25% as people do not wanted to be inundated with advertisement

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Why invest in Social Media?

• Web based searching is often first place someone looks for what they need. How often do we hear, “Just google it.”

• Search results direct traffic to your website and increasingly facebook is the first place people begin searching.

• Increase awareness in your community• Increase philanthropy-Facebook Causes

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Sample Pages for Adult Day Programs

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Sample Pages for Adult Day Programs

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Philanthropy: Facebook Causes

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Philanthropy: Facebook Causes

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Philanthropy: Facebook Causes

• http://www.causes.com/causes/new

• Complete the registration details

• Link your bank accounts

• Have a strategy to direct traffic to your causes page

▪ Tabsite from your regular facebook page

▪ Advertisement on your website with a link

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Facebook’s Five Guiding PrinciplesBuild a strategy that is social by design • Social should be baked into everything you do, not added at the end of a campaign or done on the side • Facebook should be integrated with your broader marketing efforts and part of how you reach your

business objectives Create an authentic brand voice • People on Facebook are clear and open about who they are - be the same by providing straightforward

information about your business • Facebook is an ideal place to bring your brand personality to life through an authentic and consistent voice • People spend time on Facebook communicating and sharing with others, so always engage in two-way

conversations • Think about the aspects of your brand that are inherently social and create content that people will be

excited to pass alongMake it interactive • Just like in the real world, building relationships with people on Facebook takes time and requires a long-

term investment • Keep content fresh and easy to consume, use ads to stay in touch, and reward people for their loyalty

through Deals and promotions Nurture your relationships • Facebook allows you to get feedback from people in real time, giving you the ability to iterate on the fly • Use reporting tools to learn about your fans and the content and Keep learning

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Free Social Media Tools

• Social Listening Tools

▪ Socialmention-real time search and analysis

▪ Twitter-ability to search by location

▪ Google Alerts-inbox alerts by frequency. Easy to use format

• Blogs

▪ http://www.convinceandconvert.com/

▪ http://socialmediatoday.com/

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Social Media Best Practices

• Create a monthly calendar to determine what you will post

▪ Embed Links in e-mail, and advertise on letterhead, business cards, print ads

• Create a Social media Committee and meet regularly

• Join a local social media network

• Know your audience

• Attend Training on Social media

• Consider Facebook Advertisements

▪ Local, Targeted, and are pay by click (cheap)

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Contact Information

• If you want this PowerPoint sent to you to access the hyperlinks, let me know

• [email protected]• 218-733-2254

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