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Social media analytics: why bother?Claire Bower, April 2014
Social media analytics: why bother?
•Digital Communications Manager
(BMJ)
•MA in Electronic Communication
and Publishing (UCL)
•Completing a Diploma in Digital
Marketing (IDM)
My background
What can they teach us?
What tools are out there?
What impact can they have?
What tools are out there?
What tools are out there?
Google Analytics
What tools are out there?
Google Analytics
1 hit per minute
What tools are out there?
Crowdbooster
Drill down into
engagement rates for
individual tweets
Export for further
analysis and tracking
over time
What tools are out there?
Followerwonk
What can these tools teach us?
1. Know your audience
2. Keep things simple
3. Image is everything
1. Know your audience
Scheduling works
1. Know your audience
Influential followers can really help
2. Keep things simple
Clear practical advice is very shareable
2. Keep things simple
People will retweetif asked
2. Keep things simple
Don’t go overboard with hashtags
3. Image is everything
• Facebook• 53% more likes• 104% more comments• 84% more click-throughs
• Twitter • 3-4x engagement of text-only
tweets• 125% more click-throughs
People like pictures!
What impact can all of this have?
What impact can all of this have?
Social media can help make a difference
What impact can all of this have?
Social media can help make a difference
What impact can all of this have?
Social media can help make a difference
“For me, the paper is only a small part of the
process - it's what happens to the debate after
the paper is out that is more important.”
Dr Richard Weiler
BMJ Publishing Group Limited 2014. All rights reserved.
Blog: http://blogs.bmj.com/bmj-journals-development-blog/Email: [email protected]: @clairebower
Thank You
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