Social media analytics exabytes e commerce conference 2014

Social Media Analytics@ayemarcus #Zocialinc #ZocialMY

Marcus Foon

Managing DirectorZocial Malaysia Sdn Bhd

Founder & Country ChampionGoogle Business Group Malaysia

#Zocialinc #ZocialMY




In the year 2014, the total of Facebook world population is 1,251 million users which shows 9% growth as compared to 2013 which is 1,146 million users.

Global Facebook User Ranking by ZocialRank.com : Top 20

No.1 : USA180 mil users

57.34% of Pop.

No.2 : India104 mil users8.41% of Pop.

No.3 : Brazil92 mil users

46.31% of Pop.

No.4 : Indonesia66 mil users

26.74% of Pop.

No.5 : Mexico54 mil users

44.68% of Pop.

No.6 : Turkey38 mil users

51.35% of Pop.

No.6 : Philippines38 mil users

39.29% of Pop.

No.7 : United Kingdom

36 mil users56.94% of Pop.

No.8 : France30 mil users

45.66% of Pop.

No.9 : Germany

28 mil users34.19% of Pop.

No.9 : Thailand28 mil users

41.93% of Pop.

No.10 : Italy26 mil users

42.68% of Pop.

No.11 : Argentina24 mil users

58.41% of Pop.

No.12 : Japan22 mil users

17.25% of Pop.

No.12 : Columbia22 mil users

46.12% of Pop.

No.12 : Vietnam22 mil users

24.78% of Pop.

No.13 : Spain20 mil users

43.27% of Pop.

No.14 : Egypt19.6 mil users24.28% of Pop.

No.15 : Canada19.4 mil users55.62% of Pop.

No.16 : Malaysia

16 mil users54.72% of Pop.No.17 : Pakistan

14.2 mil users7.93% of Pop.

No.18 : Korea, Rep.13.8 mil users27.6% of Pop.

No.19 : Peru13.2 mil users44.02% of Pop.

No.20 : Nigeria12.4 mil users7.34% of Pop.


Overall Facebook Population

● USA ranked 1st place with 180 mil users (57% of population)

● Malaysia ranked 16th place with 16 mil users (54.72% of population)

Facebook users > 50% of populationUnited States, Turkey, UK, Argentina, Canada,

Malaysia, Australia, Chile, Netherlands, Belgium,

Sweden, Hungary, Arab Emirates, Hong Kong, Israel,

Singapore (71%)

Highest number of Facebook users compared topopulation

● Dominica (78%) 71,684 population with 56,000 Facebook user


13% growth 5% growth 19% growth 48% growth 8% growth -7% growth

Top Growth in ASEAN

1. Myanmar 58%

2. Cambodia 48%

3. Thailand 27%

4. Singapore 19%

5. Vietnam 13%

58% growth1,040,000 last year


Malaysia Social Media Population Overview

3.5Mil16Mil

** Data as of May 2014

2.15Mil


Male8,800,000(54.32%)

Facebook Users in Malaysia

Female7,400,000(45.68%)

16,200,000



Top 10 Cities Based on Facebook Population Ranking



Inactive User




Malaysia Instagram Users

2,150,336Public User

1,528,861 621,475

Private User

71.1 % 28.9 %Photos posted in 2013 Videos posted in 2013

of the total amount of the total amount

97.39 % 2.61 %of the total posted content of the total posted content


Malaysia Instagram Users Most Liked Picture

Siti Nurhalizactdk

27,000+ liked


Malaysia Instagram Users Most Liked Video

Siti Nurhalizactdk

15,900+ liked


Time spent on social media by Malaysian : 3.3 Hrs per day

Rank Country

1

2

3

4

5

Philippines

Thailand

Malaysia

Indonesia

India

4.0 Hr

3.7 Hr

3.3 Hr

2.9 Hr

2.4 Hr

Hour / Day



Malaysian most active hour on twitter

9:00pm

9:59pm12:00

6:00

3:00

Malaysian most active hour on Instagram

8:00pm

8:59pm

12:00

6:00

3:00

Note:Derived from sampling of 20,000 photos from Malaysia users which were uploaded in 2013




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