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Social Media Analytics - A single window view

Apr 11, 2017

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Data & Analytics

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Page 1: Social Media Analytics - A single window view
Page 2: Social Media Analytics - A single window view

This is what we at Syvylyze Analytics are working

towards.

We want to help you change the way you

consume data. Uncover the hidden information

in a continuously shifting business landscape.

Let our team help you to use data to “ask the

right questions”

Data Centric Insights Fact Based Decisions

Page 3: Social Media Analytics - A single window view

how we do it

DATA VISUALIZATION BUSINESS ANALYTICS ENGINEERING AND

DATA SERVICES

Visualize your data effortlessly using our custom solutions.

Analytics to answer your business questions and provide insights

Data clean-up and janitorial services, fix data leakages, data transformation

and Data Integration (ETL)

Our service delivery formats facilitate flexibility in engagement models

Page 4: Social Media Analytics - A single window view

Analyse potential

audience to design

effective content

Track effectiveness

of the content as it

is deployed

Track customer

buying behaviour,

long term analysis

of marketing efforts

Measure customer

satisfaction metrics,

use data to engage

in a more effective

manner.

Page 5: Social Media Analytics - A single window view

Social Media Analytics Platform – Key Features

A SINGLE PLATFORM to track all

your social media channels.

Page 6: Social Media Analytics - A single window view

The integrated view is a aggregate view of all your social media profiles put together; across channels and across markets/brands.

Compare performance w.r.t. previous month.

REACH

Combined fan base

Overall audience reached

ENGAGEMENT

Overall audience engagements

Understand average engagements per post

ACQUISITION

New fans acquisition

Content consumptions

ADVOCACY

Audience advocacy in the form of content

shares

User Posts

Page 7: Social Media Analytics - A single window view

The channel view allows you to select a specific channel and understand your performance on that channel; whether a single profile or comparing performance across multiple profiles for that channel.

Track month-on-month volume of posting and audience posts

by content type

Compare month-on-month new fans acquisition; movements

above and below average

See spikes and dips in new fan acquisition; compare with

campaign execution.

Get demographics of engaged audience (FB only)

Understand the depth of audience engagement; like VS share

Best time of day to post content on each channel, understand

when your audience is most likely to engage with your

content.

Track exceptional content with engagement bucketing

Understand audience sentiment with sentiment analysis.

Compare content effectiveness and performance for each

content type or even specific recycled posts across your

profiles, brands or markets.

Page 8: Social Media Analytics - A single window view

The region/brand view allows you to select a specific region/brand and understand your overall social performance for that region/brand across channels;

Track your month-on-month new fans acquisition across each

channel

Compare fan base size vs engagement levels to prioritise

channels

See daily trends of posts vs engagements and consumptions to

see which content did well; see your most successful campaigns

at a glance

Compare depth of engagements across channels

Track average % of engaged fans

Track overall reach based on volume of posting and subsequent

engagements

Compare which content type works best on each channel

Compare changes in patterns of when your audience engages

with your content on each channel

Page 9: Social Media Analytics - A single window view

The competition benchmarking view provides you with a snapshot comparison of your social performance vs your competitors on various channels

Compare size of fan base

Compare volume of posting, both brand posts and user posts

Compare engagement levels

Compare performance of content posted at different times of

day

Compare content virality

Understand audience sentiment

Understand audience advocacy levels, identify influencers for

your competitors and for yourself

Page 10: Social Media Analytics - A single window view

Clientsfor whom

All logos are the trademarks of the respective companies

Page 11: Social Media Analytics - A single window view

GallerySee what we do

Our Syvylyans love to play…

Click on the image below or drop by our gallery at http://www.syvylyze.com/gallery.html to see and interact

with some of our visual dashboards…

Visual Gallery

Page 12: Social Media Analytics - A single window view

To know more, visit us at

www.syvylyze.comD A T A V I S U A L I Z A T I O N | A N A L Y T I C S | E N G I N E E R I N G A N D D A T A

Or contact us

[email protected] | +91 779898 6450