Social Media Analysis - Canon (USA) August - September 2016

Canon USAon Social Media

Aug 1st – Sept 30th 2016

Canon : Social Media Report

This Report looks at how

Canon (USA)performed on Social Media between

Aug 01, 2016 - Sep 30, 2016

Analysis of

Canon USAFacebook Page

Aug 01, 2016 - Sep 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

1,190,070 5,288 .45% United States

Canon USA

Engagement Score Total Fan Posts

264 716

Total Posts Brand Response Rate

79 24.44%

Total Likes Avg. Reply Time

105,733 2 hrs, 16 mins

Total Comments General Sentiment

2,451 Neutral

Total Shares

5,696

BRAND POSTS FAN POSTS

Brand Overview

1,182K

1,183K

1,184K

1,185K

1,186K

1,187K

1,188K

1,189K

1,190K

1,191K

1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep

Fan Growth

Total Fans

1,190,070

New Fans

5,288

Engagement

0

250

500

750

1,000

1,250

1-Aug 5-Aug 9-Aug 13-Aug 17-Aug 21-Aug 25-Aug 29-Aug 2-Sep 6-Sep 10-Sep 14-Sep 18-Sep 22-Sep 26-Sep 30-Sep

Canon USA had an average engagement score of 264 and a highest of 988.

Community Analysis

Canon USA fans are largely from United States followed by Puerto Rico.

Distribution of Fans

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K

United States

Puerto Rico

Mexico

Iran

Philippines

Canada

United Kingdom

India

Germany

New Zealand

0

1

2

3

4

5

6

1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep

Brand Posts

Top keywords used Frequency

Canon 19

photographer 7

Canon EOS 7

Mark IV 7

Balloon Fiesta 6

34%

66%

Brand Participation Brand Non Participation

67%

0%

33%

Posititve Negative Neutral

Brand Posts - Engagement

Canon USA responded to 27 conversations generated by the 79

Posts they published.

Canon USA receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

05-AUG-16, FRI 9:00PM

Tour #Hawaii while catching vivid images of

inspiring waves and the lush tropical island

during our ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

993 22,292 298 1,171 Positive

09-AUG-16, TUE 8:00AM

Howdy! Explore a new destination with the

cowboys and cowgirls of #Moab with Tyler

Stableford. Click ..

16-AUG-16, TUE 10:18AM

Looking to decorate the walls in your home

or office in a different and unique way?

Check out #Canon ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

988 20,107 217 1,087 Positive

ENGMT. LIKES COMMENTS SHARES SENTIMENT

859 11,735 98 192 Positive

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70

0 50 100 150 200 250 300

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

camera 142

lens 71

Canon EOS 55

light 54

Shot 52

User Posts

0

5

10

15

20

25

30

35

40

45

50

1-A

ug

3-A

ug

5-A

ug

7-A

ug

9-A

ug

11

-Au

g

13

-Au

g

15

-Au

g

17

-Au

g

19

-Au

g

21

-Au

g

23

-Au

g

25

-Au

g

27

-Au

g

29

-Au

g

31

-Au

g

2-S

ep

4-S

ep

6-S

ep

8-S

ep

10

-Se

p

12

-Se

p

14

-Se

p

16

-Se

p

18

-Se

p

20

-Se

p

22

-Se

p

24

-Se

p

26

-Se

p

28

-Se

p

30

-Se

p

Positive Neutral Negative

Canon USA responded to 175 conversations generated by the 716

Posts fans published.

Canon USA appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

24%

76%

Brand Participation Brand Non Participation

38%

5%

57%

Posititve Negative Neutral

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