Social Media Advertising Breakout Kerry Rego 4/21/15
Social Media Advertising | Junior League Bakersfield
Jul 17, 2015
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Social Media AdvertisingBreakout
Kerry Rego4/21/15
ADs
what should you advertise?
New Members
Sell Tickets
Get Donations
Support Goals
No smarmy ads!Think about audience needsWhat do you like/dislike?Short & conciseEncourage SHARING
Events:Pre/During/Post
Value Based
what are you measuring?
ROI Formula
(Benefits-Costs) / Costs
=
Social Media ROI
Social Media Ads ≠ Magic
DailyWeeklyMonthlyQuarterly
Events:Pre/During/Post
Consistent
Weekly Theme
FocusAppreciation – Advocacy - Appeals
should you pay for likes?
Consider These When Using Social Media Advertising
1. Offers increased visibility but remember “ad blindness”
2. Brand exposure
3. Targeted audience
4. Events
5. Pictures need to be great
6. Stick to SMART Goals
7. Analytics
THANK YOU!@kregobiz
www.KerryRegoConsulting.comwww.Slideshare.net/KerryRegoConsulting
Social Media is SOCIAL
It’s About Relationships AND VALUE
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