Social Media Activism

SOCIAL MEDIA ACTIVISMAKU Bioethics Alumni Reunion

26.6.2014

What is …

Social Media ActivismConsists of different ways to promote/direct change in the society

Social activism depends a lot on the person leading the change, and what they want to change

Social platforms don’t directly cause the change, at times, but certainly help it happening

Activism via social media is:

Reliant on Technology Mobile Geographically

dispersed

VIDEO Social Media In Asia

Why Social Activism

The power of one

The power of one million

Megaphone becomes

wider

Transparency is easier

Egypt Revolution • The movement began on Jan 25,

2011 (spurring popular Twitter hashtag #Jan25) and lasted until Feb. 11, when Mubarak finally agreed to step down.

• 325,000 posts on social media generated in a day

• Voice given to people who were silenced by the government

#NoMakeupSelfie • Women posting photos of

themselves without makeup in UK• Cancer awareness being the theme,

selfie posters pledged donations to cancer charities and Cancer Research UK, set up a text number to make donating even easier.

• Cancer charity in UK raised more than £8m in six days

Malala Yousufzai • 2009: Started an anonymous blog

for BBC detailing her life under Taliban rule, their attempts to take control of the valley, and her views on promoting education for 22 girls

• 2010-11: Yousafzai rose in prominence, giving interviews in print and on television

• 2012: Critically shot for her efforts in promoting education

VIDEOCan online activism make a difference?

Ways to participate

How social media rewrites the rules of activism

Changing public

awareness

Word of mouth

persuasion

Increased sense of urgency

All of that virtual liking, following, joining, signing, forwarding, and, yes, clicking, has a lot of potential to grow into big change.

VIDEOBrazilian Association of Organ Transplant

SO WHAT IS IMPORTANT FOR YOU?

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