Social Media Academy Knowledge Series | NCP Model

• 1. SocialMediaAcademy KnowledgeSeriesNCPModelPresentedbyWendySoucie,PrincipalWendySoucieConsultingLLC 25years+experiencemanufacturing/professional servicefirms.Uniquefocus technicalproductsand service firms Unique focus technical products and engineering.BasedintheMidwestwithnationalreach.

2. Wehelpmanufacturingandservicefirms p g WestartwithastrategicapproachWe start with a strategic approach Business Goals G lClarifyClarifyBrandExtendMarketingStrategySTacticTools: Advertising Publicrelations Public relations Directmail Socialmedia,etc.2Copyright2009WendySoucieConsultingLLC AllRightsReserved 3. Theassessmentidentifiesinfluencers The assessment identifies influencersFacebookBlogsOther nichesites niche sites YouTubeTwitter LinkedIn Copyright2009WendySoucieConsultingLLC AllRightsReserved3 4. ToolHierarchyTool Hierarchy Microblogging maybeconfusingforasmallbusiness SocialNetworks bepreparedtoshare,findlikemindedgroups SocialBookmarking Taggingcontent,buildinglinks Social Directory Search SocialDirectorySearch goodstartforsmallbusinessJohnJantsch,DuctTapeMarketing,MicrosoftLiveOffice RSS Aggregate info listeningAggregateinfo,listening Blogging Read,listen,comment,thenwriteCopyright2009WendySoucieConsultingLLC AllRightsReserved4 5. ProfessionalServicesFirm Professional Services Firm OBJECTIVE:DrivepeopletoWebsite, lookasbigastheyare,facetoface l k bihf f meetings STRATEGIES Li t th STRATEGIES:Listen,thoughtleadership, ht l d hi trackmarketconversations,trusted resource resource TACTICS:eZines,LinkedIn,LinkedIn Groups Future:Blog,FacebookFanPage& g p, groups,TwitterCopyright2009WendySoucieConsultingLLC AllRightsReserved 5 6. ProfessionalServicesProfessional Services Approach LinkedIn get profiles up for firm leaders, LinkedIn getprofilesupforfirmleaders, branded,searchoptimized,keywords Competition: 22 companies on LI for similar Competition:22companiesonLIforsimilar servicesregionally 1000 companies on LI that fit size for 1000companiesonLIthatfitsizefor potential Group Examples 1100 Wisconsin executive GroupExamples 1100Wisconsinexecutive groups,withthelargesthavingover10K members Copyright2009WendySoucieConsultingLLC AllRightsReserved 6 7. Professional Services Network ProfessionalServices LinkedIn devote regular time LinkedIndevoteregulartime Network:directconnections, groups,clients,partners groups clients partners Contribute:Q&A,multimedia Participate:Q&A,group Participate: Q & A group discussion,newssharing, Track growth, ,comments,referrallinks Copyright2009WendySoucieConsultingLLC AllRightsReserved 7 8. ProfessionalServices ThoughtLeadership Professional Services Thought Leadership Network: Opportunity for targeted social Network:Opportunityfortargetedsocial mediaeducation Box net ezines Howto com Small Business pub Box.net,ezines,Howto.com,SmallBusinesspub. Contribute:articles,whitepapers Participate:Commentonothersdocuments andpresentations. Track referrallinks,comments,downloadsCopyright2009WendySoucieConsultingLLC AllRightsReserved 8 9. Manufacturer TechnicalProduct Manufacturer Technical Product OBJECTIVE:Getfound,grow marketshare,networkin military marketshare network in military andmedicalinstruments,faceto facemeetings STRATEGIES:Listen,addknowledge, focusproductdevelopmentarea TACTICS: whitepapers technical TACTICS:whitepapers,technical papers,LinkedIn,LinkedInGroups, SearchDirectories,videosharingCopyright2009WendySoucieConsultingLLC AllRightsReserved 9 10. Manufacturer Manufacturer Approach LinkedIn ApproachMedical pp Device/Instruments,MilitaryCommunications andContractors,potentialpartners Competition 21 companies on LI for similar Competition:21companiesonLIforsimilar products,4141listedwithinmedicaldevice Group Examples GroupExamples MedicalDevices277groups,largestwith30K members, M di l D i E i MedicalDeviceEngineers4K, 4K MilitaryCommunications 14groups,largest1.6K ProfessionalassociationsCopyright2009WendySoucie10 ConsultingLLC AllRightsReserved 11. Manufacturer Network Building Manufacturer NetworkBuilding LinkedIn Network:directconnections, groups,clients,vendors groups clients vendors Contribute:Q&A,multimedia Participate:Q&A,group Participate: Q & A group discussion,newssharing, technicalinfosharinggTrack growth,comments,referrallinks ,Copyright2009WendySoucieConsultingLLC AllRightsReserved 11 12. Manufacturer AddKnowledge Manufacturer Add Knowledge Network: Opportunity for targeted social Network:Opportunityfortargetedsocial media Box net Scrib ezines Howto com Box.net,Scrib,ezines,Howto.com Contribute:whitepapers,techpapers, videos,slidepresentations videos slide presentations Participate:Commentonothersdocuments andpresentations. Track referrallinks,comments,downloads Copyright2009WendySoucie 12ConsultingLLC AllRightsReserved 13. ContactWendySoucie y Engagewithme. Entertheconversation. Engagewithyourcustomers. WendySoucie,Principal WendySoucieConsulting,LLC y g,AppliedSocialMediaforBusiness6082251985 Socialweblinks: http://xeesm.com/wendysoucie [email protected] Presentationavailonslideshare.net/wsoucie13Copyright2009WendySoucieConsultingLLC AllRightsReserved 14. WhyWendySoucieConsulting? y y gWeprovide: We provide Expertisewithtechnicalproducts Manufacturingexperience Manufacturing experience Socialmedia assessments Marketing bestpractices Thoughtleadership strategies Socialmediabuildingblocks Training T i i ontoolsandstrategyld ImplementationhelpandcoachingNetwork,contribute,participateNetwork contribute participateCopyright2009WendySoucieConsultingLLC AllRightsReserved 14 15. Disclosure WendySoucieConsultingLLC Founder/Principal IntegratedAlliances RegionalExecutiveDirector WI EndResultMarketing Social Media StrategistSocialMediaStrategist Photocredits Istockphoto.comSlides5,9,11 Photo credits Istockphoto com Slides 5 9 1115 Copyright2009WendySoucieConsultingLLC AllRightsReserved