Business Improvement and Growth Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations Business Improvement and Growth Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations Social Media… Long Live Social Media Lisa Jones Barclay Jones
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Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Social Media… Long Live Social Media
Lisa Jones
Barclay Jones
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• Lisa Jones
• Virtual IT Director advising businesses on how to use technology, web and social media to grow their businesses
• Social media is critical to my business development strategy
Introduction
• Member of IoD
• Committee member of West Yorkshire IoD
• Member of Social Media team in Yorkshire IoD
• Setup the Twitter stream, blog and run the blog day to day
• Help to market the IoD Yorkshire region, and it’s members
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• Social Experiment
• Social Media Quiz
• Brief history of social media
• Social media and the recession; the relationship
• Breakout session: your challenges
• Social Media Strategy – practical tips for developing the brand and engaging with existing and potential members – LinkedIn, Twitter, Blogging, Facebook
• The Institute of Directors (Yorkshire) case study
• Breakout session: your options
Session Contents
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Get up, sit down: a social experiment
(Marathon warm up)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Question: What’s your approach to and experience of social
media?
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
The Social Media Quiz
Hint: answers are in the presentation, even if they are NOT in the correct order
–> stay engaged!
(#9 should say “Twitter”)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief History of Social Media
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
When?
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
• 1973, Berkeley
• Community Memory was born
• The world’s first computer based social network -> a computerised version of a paper bulletin board
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
• Early ‘80s, computers become personal, leading to a more computerised culture
What was your first computer?
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
• The Grateful Dead use social media (The Well) to publish their gigs late ‘80s
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
.com bubble bursts
When?
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
• Blogs go online 1990 onwards
• Now the norm (65% of businesses blog)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
• LinkedIn launched in 2003
• Now 100m users worldwide (5m uk)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• Twitter launched 2006
• 200m worldwide users
• sending 55m tweets (up to 140 characters) per day
Brief history of social media
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
• Facebook launched 2004 (Mark took 2 weeks to build in his bedroom), worth £50bn
• 600m users worldwide
• 29m users UK
• 50% of active users logon every day
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
• 3 things lead to social network success: – Digital cameras
– Broadband speed
– Access to the web massively increases
• 2011 = 1st year where mobile/tablet devices outsell traditional PCs
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
10 min Exercise: What challenges do you face marketing to, and engaging
with, your membership?
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
10min Debrief: What challenges do you face marketing to, and engaging
with, your membership?
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Coffee
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Social Media and the Recession:
the Relationship
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Social Media and the Recession: the Relationship
• Social Media Today early 2010:
transitioning from a “shiny new experimental tool” to a device that is on the verge of necessity
– More cost effective way to spread brand message
– Enabled consumers to engage with brands
– Enabled brands to become more transparent to their buying audience
– Brands that listen to their consumers are becoming more successful