This presentation WILL change your ENTIRE life Word of Mouth Marketing
Social Media - A Word of Mouth Tool
May 19, 2015
Going through the social media basics while keeping in mind it's only a single piece of the puzzle.
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This presentation WILL change your ENTIRE life
Word of Mouth Marketing
Social MediaShould I CARE?
HOW do I do it?
Does it MATTER?
Public Relations, Word of Mouth Marketing Manager
RyanLaRosa.com
SWOM
Ryan La Rosa
1 Defining the practice
2 Why does it work?
3 Prove it
4 Best Practices
5 Popular examples
6 Q&A
Agenda
is just one egg in the Word of Mouth omeletteSocial Media
Community Marketing
Brand Blogging
Cause Marketing
Buzz Marketing
Grassroots Marketing
Evangelist Marketing
Social Media
Influencer Marketing
Product Seeding
Referral Programs
Conversation Creation
Facilitate sharing
Listen
Create conversation
Empower
Using online resources to:What is Social Media?
Both work to establish relationships
PR established third part credibility
Social media eliminates third party,
creates peer-to-peer interaction
Two-way communication
Social Media & PR
It is trustworthy, it allows people to claim a stake in
the campaign/brand, and allows you to listen &
understand your audience.
Why Social Media?
78% say consumer recommendations most credible form of advertising
Social media users 3X more likely to trust peers over advertising or PR
65% of people trust friends, 27% trust experts for product recommendations
120 million social media profiles - each person averaging 2-3 networks
The Proof is in the Pudding
Popular Examples
Blogging133,000,000 Blogs indexed since 2002
346,000,000 people read blogs globally
77% of active internet users read blogs
Authenticity
More than 175 million active users
Leading demographics are 35-44, 45-54
Average user has 120 “friends”
More than 3 billion minutes spent on Facebook each day
More than 850 photos uploaded each month
More than 7 million videos uploaded each month
More than 2 million events created each month
Join the Conversation
Be a Resource
Build a Movement
Draws average of 5 billion U.S. online video views per month
75% U.S. internet audience views online video
Average viewer watches 235 minutes of video per month
51% of users go to YouTube weekly or more
52% of users share videos with friends/colleagues often
Give it Potential
Create Conversation
Twitter70% of users joined in 2008
Dominated by 35-44 demographic
Estimated 5-10 thousand new accounts
opened each day
Traffic grown over 600% in past 12 months
Listen & Respond
Impact
Over 38 million LinkedIn members worldwide
Resource to connect professionally - business connections, networking, new business
Highly educated user
Dominated by 35-44, 45-54, 55-64 demographics
Tap into companies connections, ask questions, answer questions
Professional Use
Additional Networks...
Listen, Listen, Listen!
Let go of your message
Authenticity is key
Only occupy the space where you feel most comfortable
Remember it’s about people, not technology
Best Practices
Ryan La Rosa, Public Relations, Word of Mouth Marketing Manager
602.957.7323
RyanLaRosa.com
SWOM
Questions?
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