Social Media: A New Dimension In Health Research

Social Media

Media

Social

“Our next exponential

leap in medical progress

depends on us learning

from networks of

microexperts”

Roni Zeiger

Smart Patients

Patient Advocacy Groups

Follow Journals on Twitter

Tweeting The Meeting

Join Twitter Chats

Disseminating Research

Active Model

Views people as active change agents rather than passive recipients of

information.

Spreading research through social networks

Passive Model

Providing access to information, but relying on potential users to find the

information themselves.

The Solution

To Pollution

Is Dilution

Relevant

Targeted

Accessible

Adobe Spark

i

Closing Thoughts…

Seth Godin

’Good enough’ stopped

being good enough a

long time ago. So why

not be great?