Social Media

Participate

Purchase / (?)Service

Inquire

Download

-sign up for email list -’like’ on Facebook -’Follow’ on twitter -’Subscribe’ to

blog-Online purchase /

registration -warranty management

-Contact form -applications

-chat online

-E-book -Presentation slides -Podcast

-Info kit

‘share’ YouTube Facebook / blog -comment YouTube/

Facebook / blog

Goals Desired Actions

Customer service

(Lecture)Company website

Exhibition

Packaging

PinterestTwitter

Videos / Audio

Mobile App

Instagram

Community

NewsletterStore

Value Creation

Print Ad

Specific Group / Person

Short term Interaction Multiple long-term Interaction

Mass Market (General)

TV

Campaign Site

EphermaPersuasion

Adworks CollateralFacebook

Customer Service

Blogs

E-mail

3. Keyword rich content / description for each video uploaded?

4. Videos uploaded comply with recommended setting YouTube MPEG4 (Divx, Xvid) format, 320 x 240 resolution, 30 frames per sec, good quality MP3 audio.

5. Are we engaging the youtube community that has similar content to you?

6. Are we moderating reply to comment?

• Complete account profile fully and write a keyword rich description of brand• Add links on YouTube back to sites / social media• Allow users to subscribe to channel / account

1. Is YouTube content relevant to business?

2. Create a channel or YouTube account?

Conducting marketing in the social media / digital world is different from traditional media

Branding and Advertising is Key

Masses / Mainstream Key metrics for campaign

15 ROL (sales) Advertising is based on

company that has limited offer.

Communication is from company to consumer interruption is often used to gain awareness & interest.

PR & Marketing is kept separate.

Effectiveness of PR is through books.

Media is the key target were the objective is to get media airtime / print space for company messages so that buyers will get to know of it.

Press releases is use as a new way to communicate with the press.

Press release should obtain quotes from experts, analyst, and is normally circulated when there is a significant event or news.

PR & Marketing is kept separate.

Social media allow company to communicate directly with buyer in the form they want .

It is important to let the world know about your experiment.

Online content is key to drive people into purchasing process.

Participation and Authenticity is key.

Traditional

1) Technical Assessment

Who is using your FACEBOOKFACEBOOK? (Wolfram alpha, simply measured, facebook insights)

Influence / Popularity clout score, likes, radiant,

hoot suite

Response No. of posts and response to the post (Like analyzer, Booshaka) Popular pages (social bakers, facebook insights, social numbers)

Are we moderating comments / voice of social media sites Moderators for facebook Respond to comments (google alerts, kurrently)

Website Facebook Youtube

Assessment of Social Media Platform - Website-Design Structure

Minimize input problemsProblem at type ( in correct type of information is fed its feedback forms, contact forms, order forms. Eg. Phone number into credit card field.)Problem of quality ( correct type of information is fed, but is of detect. Eg. Telephone number with 7 digit hand phone number, incomplete address)

Gutenberg diagram: understand the general pattern of users eye movement when looking at every distributed, homogenous information.

Assessment of Social Media Platform - Website

4) Design & content assessment (content) – Richness of content (width & depth)- Google map integration- Integration or links from website to blogs for better SEO search due to fresh content /

content updates.- Guest post on website ( with links if guest has popular website of high rankings or huge

fan base.) - List on social book making sites (Digg, Reddit)- Links to twitter, facebok, Youtube, RSS feed, pinterest, google+.- Website submission to search engine sitemaps.

- i) Aesthetics- 80/20 rule reduce complexity of display (identity 20% of most essential /

frequently used function)- Contrasting colors, colors should be legible on computer screen.- Attractiveness (images of attractive people, beautiful scenery, contour

objects, simplicity)- Symmetrical (proximity reflection, rotation, translation)- Balanced composition (golden ratio (0.681), rule of third, centering of primary

element)

Assessment of Social Media Platform - Website

4) Design & Content assessment (continue) ii) Navigation / Usability

Menu navigation (Dropdown / Side bar) Search bar at top of page. Important linkage (eg. Maps, products, services, items that leads to desired action for easy navigation) Login links ( If any ) at upper right Site map for easy navigation About page Contact address / email address for feedback & Inquiry

iii) SEO and social media Headlines, metatags <HI> tags description of sites Search engine optimized URLs (URLs with desired search words). Photos should be of alt <image> tag. Avatars & Favicon (image search) Keyword search tags for videos, images.

Social Media Plan (Content Greater Plan)

Platforms

- Blogs- Facebook- Twitter- ebook- webscreen- news release- mobile apps- mobile site- expert articles form-Industry site- log directories- other

Proceeds(Yes / No)

July Aug Sept Oct Nov Dec

Social Media Plan (Marketing & PR strategy)

1) Who (buyer persona)- Who is this person- What problems does this buyer has.

2) What (problem you solve for this buyer)- Why are they buying from you?- What problems does this buyer has.(Action) you would like them to take- Download, buy, connect, etc.

3) Why (how are you remarkable)- What value do you bring?(Proof) Credibility indication, media analysis,

testimonial, etc.4) When (things to do today)(things to do tomorrow)5) Where (where are they?)

- Facebook, Google, blogs, twitter, etc.6) How (Company Personality)

- what kind of company are you in?(Tone of Voice)-Language you would use(Keyword phrase)- What buyer search into search media(Marketing tactics and content strategy-Blog, twitter,

Youtube, newsletter

Fashnor