Social media

140 characters isn’t enough: What’s your social media story?

PAUL MACKENZIE-CUMMINS

Storyteller

Agenda

① What’s the point of social media?② What should you be doing?③ What should you avoid doing…at all costs?④ How do you measure success?

① What’s the point of social media?

TO ENTERTAIN

TO SELLTO TELL

TO LISTEN TO UNDERSTAND

TO HELP

Focus your message on your audience

Get it right… or get it wrong

PINTEREST

TWITTERFACEBOOK

LINKEDIN GOOGLE+

INSTAGRAM

VINE

SNAPCHATYOUTUBE

VIMEO SLIDESHARE

TUMBLR

Who are they, where are they, how do they like to receive information – are you relevant to them?

Know your audience

② All the things you should be doing

Be valuable

Pillar 1: Inform

What happened?

Pillar 2: Analyse

What does it mean to your audience?

Pillar 3: Assist

How can I do that?

Pillar 4: Entertain

Wow! Really?!

Be smart

① Piggyback on trending news

② Share popular stories

③ Use ‘lists’ and ‘circles’

Be organised

Organise your social media profiles, plan your activity,measure engagement

Dashboard management

Use the right tools

Be visual

Add visuals

Create your own visuals

Be you

Perfect your profile

Use optimal visuals

Twitter 1024x512 pixelsFacebook 940x788 pixelsInstagram 640x640 pixelsPinterest 735x1102

Make a statement, be bold, convey your ‘personality’, share what’s important to you

③ The things you must avoid at all costs

Don’t bull***t

Don’t buy ‘followers’, ‘likes’

Don’t ask for ReTweets

Don’t ‘beg’ for ‘likes’

Don’t pay for new fans – earn them

Don’t spam

‘SOCIAL SHOPPING’/YOUNG

FEMALES(2M UK USERS)

REAL-TIME NEWS CONSUMPTION

(15M UK USERS)

BRAND FOCUSED(31M UK USERS)

WHITE COLLAR NETWORKING/INDUS

TRY NEWS(10M UK USERS)

BRAND-LED/MALES/ABOVE

AVERAGE SALARY(12.6M UK USERS – 3.9M ACTIVE)

90% UNDER 35/VISUAL ENGAGEMENT

(300M USERS WORLDWIDE – BIGGER THAN TWITTER)

Don’t be late

Be here and now, not last week

④ How do you measure the success of your social media activity

TO ENTERTAINTO HELP

PvPage views

NmNew members

DgDemographic

NvNew visitors

LeLeads

RiRequests for info

BrBounce rate

SaSales

ShShares

EnEngagement

UvUnique visitors

DoDownloads

1 4

2

3

8

7

6

5

9 12

11

10

Thank you